The questions to be answered are; Week 7 Tutorial 6 Delivering bad news is hard especially when you do not agree with the decision you are communicating. Explain in details the appropriate channel and...

Ans1 Delivering disappointing news is very sensitive and urges the communicator to take exta care of words he or she might use while delivering it. Essentially communicator while delivering bad news needs to be direct instead of beating round the bush and prolonging the intent of the message. A straightforward approach is required to be implemented. Appropriate channel to deliver a bad news is face to face and informing the person when one can have direct interaction.
Under extreme conditions, for example, if the person to whom the bad news needs to be given resides in different city then this can be done over the phone but message needs to be direct and straightforward.
Ans2(a). In sales communication is the key to reach the target audience. Sales message communicated is paramount since it helps to convince the prospective customers to purchase from you. Moreover, it should also be effective that existing customers are willing to stay with you. Price forms one of the critical factors customer takes into consideration while buying your product and service. Therefore, it should be mentioned in the sale communication instead of hiding it so that customer is aware from the start the value of deal he is getting into. Customer should not have to feel like they have to perform exercise in order to know the price.
Ans2(b) If Zappos intends to diversify to open a new line of product apart from shoe collection as well clothing, then I would leverage below methods to gain attention of my target audience
· Firstly, I will leverage the brand name of Zappos, one of the popular organization that has classy shoe and clothing retail options for the consumer. Since the shoes and clothing line have already marked success for the company as customers, really like them and wants to purchase more. Garnering existing success would spread the communication to customers that their favorite company now would provide bags to match their shoes and cloth.
· Second, I will utilize social media marketing, to post the communication that there is new line introduced in the store. This communication would be accompanied with pictures and videos of the bags and Zappos store
· Third, by introducing new collection sales and discount offers at the first. Sale on the first day would attract tremendous amount of consumer
· Fourth, collaborating with certain celebrity and communicating that celebrity would be visiting the store at particular time and people who wants to meet can visit the store. Association with the celebrity can help in branding the bags better and gaining more attention
· Fifth, Offering combo offers with existing products for few days. So that whomever, purchases any items would get to know that bags product line is recently addition by the company. At the same time, this combo offer can allow the customer to touch and feel the product, comprehend the quality, and instigate them to purchase more
· Sixth way is to provide few samples to loyal customers and ask them to provide their testimony. This testimony can be marketed and promote that communicates the fact that people really vouch for the product.
Ans3(a) An official outline ought to be clear and compact...