it is an video presentation of 7 to 8min and deadline is 23rd of April
Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information 1 Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Length: Individual Video Project 7 minutes (no more) Weighting: 25% Total Marks: Submission: 100 Online via Moodle Due Date: Week 6 . Assessment Description . In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour. You are required to create a 7- minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5- step Consumer Decision Making Process. Your task is to record a narration of each of the steps of the Consumer Decision Making Process on video and provide the viewer with an in-depth critical analysis of how you have moved through each of the steps. In your analysis, you will need to explain and demonstrate the steps along with your identification of any possible issues that occurred during this process. The findings presented in the video must be based on primary research and can be reinforced by analysis of relevant secondary data. Readings from Weeks 1-5 must also support your observations. Your recording must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 5. More specifically: 1. Identify and analyse the need and want that led to the purchase of the product or service. 2. Identify and examine the internal and external sources of information. 3. Evaluate alternatives and narrow down the attributes of the product or service that satisfy the need or want. 4. Identify and analyse available purchase methods. 5. Analyse your post-purchase behaviour and satisfaction. You are required to use at least 15 sources of information and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ or non-academic sources are not to be used. For those students who have limited experience in video making techniques, it is recommended to read video FAQs document that is available to you under the assessments tab in MyKBS. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission Students are encouraged to submit their work well in advance of the deadline to avoid any possible technical difficulties. Please refer to the video FAQs document for further guidance. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp- content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf. https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar: My Services>Academic Success Centre>Study Support Resources http://www.kbs.edu.au/current-students/student-policies/ COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MBA404 Assessment Marking Rubric – Individual Video Project 25% Marking Criteria NN (Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 -100% Knowledge and Application /30 marks Your analysis identifies and applies minimal or none of the relevant consumer behaviour theories and concepts. Your analysis identifies and applies some relevant consumer behaviour theories and concepts. Your analysis sufficiently identifies and applies relevant consumer behaviour theories and concepts. Your analysis significantly identifies and applies relevant consumer behaviour theories and concepts. You analysis comprehensively identifies and applies relevant consumer behaviour theories and concepts. Critical Analysis /30 marks Your analysis lacks depth, and your interpretation is not relevant. You analyse basic market- specific information, and your interpretation is not always relevant. You sufficiently analyse and interpret market-specific information. You thoroughly analyse and interpret market-specific information. You critically analyse and expertly interpret accurate and specific market information. Research /20 marks Your research lacks focus because of an unsuitable choice of sources. You have selected basic primary and/or secondary sources. Your research is focused, drawn from a reasonable selection of primary and secondary sources. Your research is focused, complemented by a quality selection and range of primary and secondary sources. Your research is extensive and focused, complemented by a quality selection and a large range of primary and secondary sources. Format /20 marks Total marks /100 A better selection of illustrative devices would enhance your presentation. Your presentation is dull and irrelevant. Your voice tone and projection are poor, showing little or no rehearsal time. The reference list is mostly incorrect or non-existent. Your presentation includes some illustrative devices. Your presentation is adequately presented. Your voice tone and projection is either too high, too low and/or struggles to hold the audience’s attention. The reference list reference list adheres to Kaplan Harvard Referencing Style, with major errors. Your presentation includes mostly useful illustrative devices. Your presentation is delivered well. Your voice tone and projection hold the audience’s attention most of the time. The reference list adheres to Kaplan Harvard Referencing Style, with minor errors throughout and the occasional major error. Your presentation includes a wide selection of useful illustrative devices. Your presentation is professional. Your voice tone and projection highlight key points and hold the audience’s attention. The reference list adheres to Kaplan Harvard Referencing Style