Many companies clearly make a serious effort to globalise their brand to overcome local competition and create new opportunities. The decision to globalise is intuitively logical, however these global companies frequently failed to achieve their expected performance goals. One of the reasons is because of the lack of understanding of the cultural differences of the host countries and their customers (Hur, Kang & Kim, 2015).
Based on the
THREE (3)
descriptions given below, suggest the most appropriate cultural dimension for each of the description. Name a country from the Hofstede’s Model of National Culture and discuss the differences between the high and low level of each cultural dimension at workplaces.
a. When there is a high score of this particular dimension in this particular country, children are expected to obey their parents and elders. When these children enter school, teachers assume the dominant role.
(10 marks)
b. When there is a high score of this dimension in this particular society, people tend to want to avoid unpredictability work environments. They believe on certainty through clear rules and instructions.
(10 marks)
c. This society emphasises traditional masculine qualities such as advancement and earnings. When there is a high score on this dimension, employees tend to work very long hours and take very little vacation time.
(10 marks)