Microsoft Word - MAN707 SDS Sem XXXXXXXXXXdocx Faculty of Higher Education MAN707 Sem2-2020 XXXXXXXXXXPrepared by: Dr Marcela Fang ©William Angliss Institute XXXXXXXXXXPage 1 of 19 WILLIAM ANGLISS...

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Microsoft Word - MAN707 SDS Sem 2 2020.docx Faculty of Higher Education MAN707 Sem2-2020 Prepared by: Dr Marcela Fang ©William Angliss Institute Page 1 of 19 WILLIAM ANGLISS INSTITUTE Subject Delivery Schedule MAN707 Strategy, Change and Leadership Semester: 2 Year: 2020 Co-ordinator: Dr Marcela Fang Faculty of Higher Education MAN707 Sem2-2020 Prepared by: Dr Marcela Fang ©William Angliss Institute Page 2 of 19 Delivery mode: Blended Subject Tutor: Dr Alex Manzoni Location (office): Melbourne, A446 Email: [email protected] Consultation Times: By appointment Subject Tutor: Christopher Walton Location (office): Sydney, Level 1, 11 Bowden Street Email: [email protected] Consultation Times: By appointment Subject Tutor: Dr Marcela Fang Location (office): Melbourne, A345 Email: [email protected] Consultation Times: By appointment Subject co-ordinator and Lecturer: Dr Marcela Fang Location (office): Melbourne, A345 Telephone: 9606 2275 Email: [email protected] Consultation Times: By appointment Faculty of Higher Education MAN707 Sem2-2020 Prepared by: Dr Marcela Fang ©William Angliss Institute Page 3 of 19 Primary Delivery site: Melbourne and Sydney Delivery details: Activity Group Room Day Time Lecture ALL Online Monday 12.00pm – 2.00pm Tutorial T1 Sydney LR4 Monday 2.00pm – 4.00pm Tutorial T1 Melbourne Online Monday 2.00pm – 4.00pm Tutorial T1 Melbourne Online Monday 4.00pm – 6.00pm Tutorial T3 Melbourne Online Thursday 8.00am – 10.00am Tutorial T4 Melbourne Online Thursday 10.00am – 12.00pm Subject Summary This subject provides students with an understanding of the theoretical principles underpinning strategic management (SM) and human resource management (HRM) to consider how to apply them in contemporary industry settings. Students will evaluate the links between HRM practices and strategic direction to assess the levels and depths of alignment impacting business success. HRM practices will consider leadership styles, motivation and organisational change while strategic direction will consider the forces driving industry and business strategy to measure competitive intensity. Intended Learning Outcomes After successful completion of this subject, students should be able to: Intended Learning Outcome (ILO) Assessment Task 1 Evaluate conceptual frameworks used in strategy development in the context of the current service environment. 1 2 Relate HR management theories to the development and implementation of strategy. 2,3 3 Design business strategies that are informed by HR capabilities and align with business objectives. 3 4 Critically analyse appropriate behaviours/actions required to implement change. 2,3 Faculty of Higher Education MAN707 Sem2-2020 Prepared by: Dr Marcela Fang ©William Angliss Institute Page 4 of 19 Graduate Attributes (impl: implicit, t/f: taught and formative, exa: summative) Graduate Attribute Level of inclusion Assessment task 1 preparedness impl 2a ethical and social understanding impl 2b Sustainability literacy impl 3 systematic and coherent body of knowledge exa 1,2,3 4a (cognitive) analyse, critique, consolidate exa 1,2,3 4b (cognitive) synthesise, independence exa 1,2,3 5 Scholarly skills impl 6a interpersonal skills impl 6b Teamwork skills impl 7a (communication) written, oral, numerical, multi-media exa 1,2,3 A further commitment: Opportunity to explore and develop personal attributes analytical and leadership Threshold Learning Outcomes This is the minimum threshold standards that are expected of all tourism, hospitality or events graduates Tourism, Hospitality and Events Threshold Learning Outcomes Level of Evidence Assessment task 1 Interdisciplinary Inquiry 2 Service and Experience Design 4 1,3 3 Collaboration 4 2 4 Problem Solving 5 1,2,3 5 Professional Responsibility 3 2 Student workload No. of timetabled hours/week No. of personal study hours/week Total workload hours/week 4 6 10
Answered Same DaySep 05, 2021

Answer To: Microsoft Word - MAN707 SDS Sem XXXXXXXXXXdocx Faculty of Higher Education MAN707 Sem2-2020...

Swati answered on Sep 05 2021
140 Votes
Case study analysis
Strategic Comparisons between Marriot Melbourne and Crown Melbourne
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Melbourne Marriot hotel and Crown Melbourne both belongs to hotel industry. The case chosen is for comparison and critique based on strategic position of both of these hotels located in Australia. Melbour
ne Marriot offers 5 star amenities and is situated a short walk away from princess theater, comedy theatre and her Majesty’s theatre. It offers fitness center, indoor pool, high tech gym, and executive accommodation, Lounge and Bar, on site restaurant, event venues along with expert catering services and planning (Minghetti, V. (2003). Location for this hotel is best fit as exploring top attractions is much easier from here which includes cricket ground, museum as well as royal exhibition building of Melbourne.
On other hand, Crown does have casino, game zone, rooms for functions, restaurants with best facilities, three hotels along with entertainment and shopping facilities. It itself acts as tourism driver within Australia which provides it strategic edge over the Melbourne Marriot hotel. There are VIP facilities and program in casino along with gaming floor with 2628 electronic game machines and 540 table games that attracts tourists and locals.
This critique case study would help to understand industry along with its internal and external finding followed by current challenges faced and success achieved by these two Hotels to conclude the success of Crown Melbourne over Melbourne Marriott in context of strategic comparison and advantages based on the business and organization.
Melbourne Marriott possess strategy currently relying on the core values that emphasizes on considering people at priority, targeting excellence, acting with dedication and integrity while serving the world along with embracement of change. (Minghetti, V. (2003). They also give weight age to history and culture. Comparative to this current marketing strategy of Melbourne crown is that it attracts Asian tourists by operations of integrated resorts. (Morgan, N.A et al, 2009). Their vision is to be Australia’s leading entertainment and tourism business having a global reach. Marriott redefines travel by providing high quality services. (Bunakov et al, 2015). Their core strategy is uncompromised legal as well as ethical standards extending day to day business conduct along with supply chain policies, employee policies, social responsibility, human rights commitment and environmental practices and programs. Major objective is to provide high standard quality services in rooms, foods, suits and other facilities. It encourages sustainable tourism by offering quality services but comparatively crown itself attracts tourism directly. (Bunakov et al, 2015).
Internal situation, resources and capabilities for both the hotels are effectively used to impart strategic advantage wherein Crown Melbourne takes more advantage of its casino services to attract tourism (Orlova, A. M. (2015) and get competitive advantage comparative to Marriott who is best in providing services to engage tourism. Industry positive force for Crown is economic benefits offered to country whereas positive force for Marriott is quality services. Negative force acting as threat for crown was strong public opinion in negative impact of casino that acted as threat to business whereas Marriott faced tough competition in market and strictly sticking to uncompromised ethics and legal...
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