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Mini Case- Chapter 17- Marketing Plans When people feel like they have more money than time, certain services flourish. Imagine setting up a butler service called Jeeves. Jeeves would see to all the logistics details in your life that consume more time than you wish to grant them. Jeeves will take care of your information needs, from making doctors’ appointments or play dates for the kids, to stylist appointments for you, to helping you banking, paying bills and even coordinating and evaluating your investments, if you wish. If you were stinkin’ rich, you’d also have a chef and a driver. While strictly speaking, these domains fall outside the usual butler responsibilities, in the Jeeves service, the butlers fill in with whatever household and related duties the customer wishes to be done, and a payment package is chosen accordingly. Thus, your Jeeves can drive your kids to school, and pick up groceries to have a 7 p.m. dinner ready for the family, if those are add-ons you desire (and for which you’re willing to pay). Each mini case solution must follow the following formatting guidelines: Three sections consisting of 1) Problem Identification 2) Quantitative Reasoning and Analysis 3) Recommendations Problem Identification Identify the major problems found in the case. Ensure that you distinguish between causes and symptoms. Causes may include changing customer preferences, increased competition, etc. Symptoms include declining revenues, loss of brand equity, increased customer churn, etc. Please support your problem identification by relevant case facts along with the associated theory and concepts. Quantitative Reasoning and Analysis Conduct research to identify data (e.g., obtain data in the form of trends, statistics, ratings, etc. from the library and other sources) that can be utilized to provide additional insight into the case. Draw appropriate conclusions based on the quantitative analysis of data, while recognizing the limits of this analysis. Discussion and Recommendation Identify and recommend a solution to the major problem in the case (there is likely to be more than one solution). Briefly outline your solution and evaluate it in terms of its pros and cons. Always ensure that your recommendations are supported by statistical evidence and provide spreadsheets as necessary. Appendix and References Please include any tables or figures that are not included but are referenced in your report. Make sure all references are cited correctly. Please ensure that your assignments are typed, proofread, and concise. Points will be deducted if the length of the submission is excessive. it does not conform to the formatting requirements there are typos or grammatical errors