Module 6 Term and Year: Term 4 2019 Qualification : BSB50215 Diploma of Business Unit Code: BSBMKG502 Unit Title: Establish and adjust the marketing mix Assessment Task 1: Short questions Task 2:...

Module 6
    Term and Year:
    Term 4 2019
    Qualification :
    BSB50215 Diploma of Business
    Unit Code:
    BSBMKG502
    Unit Title:
    Establish and adjust the marketing mix
    Assessment
    Task 1:
    Short questions
    
    Task 2:
    Short questions
    Student Name:
    
    Student ID No:
    
    Date:
    
    Assessor’s Name:
    Andrey Loburets/ Michal Tomcik/ Brian Mayne
        Assessment submission (new) requirements
    Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
    Assessment deadlines penalty
    It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
    Assessment/evidence gathering conditions
    Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve competence when all assessment components listed under procedures and specifications of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be recorded.
    
Principles of Assessment
    Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical application, (3) assessment to be based on evidence that demonstrates tat a leaner could demonstrate these skills and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of the assessor conducting the assessment
    Rules of Evidence
    Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the assessment evidence to be from the present or the very recent past.
    
Resources required for this Assessment
    1. All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
1. Upon completion, submit the assessment via the student learning management system to your trainer along with the completed assessment coversheet.
1. Refer the notes on eLearning to answer the tasks
1. Any additional material will be provided by Trainer
    Instructions for Students
    Please read the following instructions carefully
· This assessment is to be completed according to the instructions given by your assessor.
· Students are allowed to take this assessment home.
· Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within 2 weeks of the assessment due date.
· Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
· If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
· Please refer to the College re-assessment and re-enrolment policy for more information.
    
Procedures and Specifications of the Assessment
    The candidate must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix.
The candidate is to write a brief on the marketing mix in their own workplace or a workplace that they are familiar with. The brief should address the evaluation of all components within the marketing mix and marketing performance. The brief is to be presented to the class.
The brief (Task 1 and 2) should consider the key characteristics of the product, the promotion methods and each component of the adjusted marketing mix. The brief needs to evaluate the contribution made towards the organisation’s marketing objectives, strategies and desired positioning.
Your assessor will be looking for a brief that:
· addresses each point of the procedure described above
· establishes the marketing mix for a specific market
· evaluates each component of the marketing mix
· demonstrates the monitoring and adjusting of the marketing mix
· demonstrates culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities
· contains the literacy skills needed to analyse market information, write in a range of styles for different audiences and interpret requirements
· contains the numeracy skills to interpret test results and to manage marketing budgets
· demonstrates organisational and time management skills to design and adjust a marketing mix.
Candidates must demonstrate their knowledge of:
· key provisions of relevant legislation, codes of practice and national standards that affect business operations
· organisational policies, procedures, products and services
· principles and concepts of marketing such as buyer behaviour and the analysis of elements of the marketing mix
· numeracy techniques.
    Task 1
    
    1. Research the marketing of the company’s products or services of your choice
    Woolworths sells a broad spectrum of products, including food, clothing and family items as well as computer items. Woolworths also has a money-related help, in which he works with Absa Bank.
The current target market is talked about by high paid people and the LSM (way of life) gathering from eight to ten. Woolworths is also planning to target two markets, such as the low level of the LSM and the growing dark class, given that he will buy food and clothing in stores in a number of years.
    2. Identify the key characteristics of the products and/or services and their significance to the market.
    It should be noted that while customers choose a compelling place to buy basic goods, it is important that they consider the accompanying focuses at the time of acquisition:
1. Guidelines for sanitation
2. Great appreciation for item
3. Low pricing
4. Working comfort
5. Clumsy and smooth
6. Excellent range of leafy foods
In order to achieve these factors we must therefore take account of the key distinguishing evidence provided by Woolworths for the items and administrations as follows: after a subsequent review and evaluation by Woolworths, over 95 percent of crisp products of the soil were produced in Australia and sold on the market. The following factors can therefore be found in Australia. The other crisp stock of natural products, vegetables and meat comes from several suppliers throughout the country.
It was also found that the organization complies with deliberate rules regarding company partners with suppliers. Woolworths is a first person in the Agricultural and Food Industry Code of Conduct. The main goal of these implicit rules is to build better and better business relations with reasonable strategic policies.
Again, as Woolworths is traded in an open market organization, it was also noticed that records and reviews are completely accessible to society as a whole. Over a half-year period, the organization's deals, benefits and gross edges can be found in its annual reports. Woolworths Limited earns about 5 pennies before interest and government expenditure is settled.
    3. Review pricing policy and analyse pricing variables to determine their effect on the market.
    Psychological conditions: Another advertising method has been developed by the organization that was characterized by the association as "psychological conditions." It refers to another method for estimating' round numbers,' which will encourage customers according to the scale of the association. However, the whole idea is more a psychological effort for the complete retail master while evaluating parts of the value arrangement of the association. The food company has reported that it expects to increase and use dollars in the cost of over 20,000 items.
Steve Donohue, Product Manager, said it would increase effortlessness by helping customers consider costs and perform mental tasks. Moreover, the real purpose of this agreement was to persuade customers to save money on the organisation, Dr Gary Mortimer, a retail master.
    4. Analyse the significance to market outcomes of:
    a. Promotional methods
    The methods of promotion, mainly employed by Woolworths, are prevalent by social media. The company has effectively brought the growing popularity of the food company thanks to social media interactions. On the other hand, they also provide adequate publicity in the newspapers to attract your business.
    b. Customer base
    Since Woolworths is a supermarket, it is thus obvious that the retail company's customer base is very high. In addition, it can be mentioned that the organization only needs to focus on ways, in which it can reach most customers to reach the maximum client base.
    c. Channels of distribution
    The company operates through certain distribution centres, primary freight, packaging and bar codes to ensure that the trade partners and their stores have smooth and convenient service.
    d. Level of customer service provided
    The food company's top priority is to provide customer support at the highest level. The more customer the organization can attract customers, the more profit the organization will gain; the more customers the organization will.
    5. Establish the marketing mix components on areas such as:
· Information on how each element of the marketing mix has been used.
· Analyse and test their significance to each other and relevance to customer base.
    i. Product/ services
(What features and benefits do you offer?
The unique selling position - what makes your product/service different from your competitors’?)
    Improvement and promotion take on a significant role for each company employed in the retail sector. In addition, Woolworths also has an extreme job to do. Customers have a few trustworthiness strategies. Another Crusade for Food People was arranged in 1987, and was completed in 2012. Due to the support of relational...