nstagram is the largest-growing social-media platform. It was a success right from the beginningwith over a million users only two months after it was launched. Instagram was developed in SanFrancisco by Kevin Systrom and Mike Krieger. Systrom was working in marketing and started doingengineering at night to help him learn how to code. He created a prototype app of an idea heoriginally called Burbn, which allowed people to check-in where they are on their mobile web app.After meeting people who worked for venture capitalist firms at a party, Systrom got them to agreeto a meeting to discuss Burbn. After the first meeting, he quit his job and two weeks later he hadraised $500,000 from the firms.At this point, Systrom decided to find a team to help him and Mike Krieger agreed to join. Theydecided that the app was very similar to other already established mobile apps, so they pivoted tofocus solely on communication through images. They stripped out all the features from the appexcept uploading photos, commenting and liking. It was renamed Instagram which referred to thefact that users were sending a type of instant telegram.Instagram launched on 6th October 2010 and its growth was nearly instantaneous. From a handfulof users, it soon became the number one photography app gathering 100,000 users in one week,increasing to 1 million in two months. According to Kevin Systrom, the app itself took only eightweeks to build but was a result of over a year of work behind it. It went on to be bought byFacebook for $1 billion in 2012. It now has over 600 million active users and is still increasingquickly
It is important for businesses to continuously scan and analyse the businessenvironment.1. Identify two market environmental factors evident in the case study. Provideexamples to support your answer.
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