PLEASE DO IT ACCORDING TO GUIDEDLINE
BUS 303 – INTERNATIONAL BUSINESS Assessment 2: Market Analysis for an International Business Setup for "OCHRE SUN: An Australian-Indigenous Sunscreen Business (https://www.ochresun.com.au) in the Indian or Chinese Market" (Individual). Students must compose a 1500-word report in an essay format that focused on market research and analysis of the Australian botanicals’ Indigenous sunscreen company “OCHRE SUN” and its potential expansion to international market especially in Indian/ Chinese market. This assessment is based on a case study of “OCHRE SUN”. The student will do in-depth research and then analyse and evaluate the pros and cons of its potential expansion. Assessment Brief- Assessment Two- Assessment 2: Case Study Essay (Individual): Market Analysis for an International Business Setup for "OCHRE SUN: An Australian-Indigenous Sunscreen Company” ( https://www.ochresun.com.au) in the Indian or Chinese Market. Unit Code/Description BUS303 International Business Course/Subject BEI, BACCG Semester S2, 2023 Unit Learning Outcomes Addressed 1, 2, 3 Assessment Objective The assignment serves two purposes: a) to assess students' knowledge of contemporary issues in international business; and b) as a diagnostic test of students' writing with in-text citation following APA style referencing skills. Assessment Title/Type Assessment Two – Case Study Essay (Individual) Due Date The submission due date is 6:00pm on Sunday of week 6 Weighting The value of the assessment is 30 marks Instructions to Students This assessment must be completed by each individual student. The report must cover what are the opportunities and challenges would "OCHRE SUN: An Australian-Indigenous Sunscreen Company” face in setting up their international expansion in Indian or Chinese markets. Students are required to produce an individual report that centers on developing at least four arguments in favors and against by considering company’s internal and external environments. This report must be written in academic style writing following TEEL = Topic sentence(T), Explanation of the topic sentence(E), Example/Evidence (E) and Linking sentence to connect following topic sentence (L). Your report should provide the following information: · An introduction: Overview of company, objective of the assessment task, and methodology adopted to achieve objectives. · Response – main ideas are well-articulated and supported by detail and accurate scholarly information. · Organisation of the essay: Information is relevant and presented in logical order with framed structure. · In-text citation: The use of in-text citation in the body of the assignment. · Conclusion and recommendations: Summing up the main ideas with findings and offering overall recommendations. · Language: Well-articulated sentence structures with accurate spelling, grammar, and punctuation. · References: A full list of references with at least 8-10 peer-reviewed sources following APA style. Format/Structure The report must be a word document Word/Page limit Length of 1500 words, font Calibri 12 Referencing Style American Psychological Association (APA) Submission Guidelines No formal CIHE cover sheet is required. Instead, your name, student ID and group number must appear at the beginning of your report. This assessment must be submitted to Turnitin. Login to your Turnitin account, locate and click on the assignment submission link, carefully review the instructions, and then submit your assessment. Plagiarism and Academic Integrity At CIHE, we take academic integrity seriously and expect all students to maintain the highest standards of honesty and ethical behaviour in their academic work. As a student, it is your responsibility to ensure that all your academic endeavors are conducted with integrity and in accordance with the principles of honesty, fairness, and respect for intellectual property. Please refer to “CIHE Student Academic Integrity and Honesty Policy” in the Moodle for details. Late Submission Policy Requests for extensions will be granted only for exceptional circumstances that are supported by credible evidence. Duration of the extension period is only one week (6:00pm, Sunday of Week 6). Late submissions are subject to a 10% reduction in marks for each day of delay. Submissions after the extended date will not be marked. Marking Rubric Assessment Criteria High Distinction (85-100%) Distinction (75-84%) Credit (65-74%) Pass (50-64%) Fail (0-49%) Introduction (15%) Introduction contains important finding in the report are presented in an excellent manner. Introduction contains important finding in the report are well presented. Introduction important finding in the report is sufficiently presented. Introduction contains important finding in the report are adequately presented. Introduction contains important finding in the report are poorly presented. Response (25%) There are more than one clear well-crafted arguments, main ideas are clear and are well supported by detailed information. There are more than one clear well-crafted arguments but are not well supported by detailed information. There is more than one argument to the topic and the main ideas are clear. There is one argument to the topic, however the main ideas are somewhat unclear. The response to the essay topic and the main ideas are not clear. Organisation of the essay (30%) The introduction is inviting, the main topic is clearly state, the discussion and conclusion are strong with excellent details The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic and comprehensive details are provided. The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic and good details are provided. The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic and good details are provided. There is not clear introduction to the topic, discussion, or conclusion. In-text citation (5%) The essay's in-text citations are exceptionally clear, specific, and based on the essay's evaluation of the topic. They are excellently cited in the body of the assignment and are well supported by evidence and analysis. The essay's in-text citations are very clear, specific, and based on the essay's evaluation of the topic. They are well cited in the body of the assignment and are mostly supported by evidence and analysis. The essay's in-text citations are clear, specific, and based on the essay's evaluation of the topic. They are sufficiently cited in the body of the assignment and are supported by evidence and analysis. The essay's in-text citations are mostly clear, specific, and based on the essay's evaluation of the topic. They are adequately cited in the body of the assignment and are some extents supported by evidence and analysis. The essay's in-text citations are poor, and not based on the essay's evaluation of the topic and not supported by evidence and analysis. Conclusion and Recommendations (10%) The essay's conclusion effectively summarizes the key findings and recommendations. It provides a clear and insightful analysis of the essay's implications and limitations and suggests avenues for future research directions. The essay's conclusion mostly summarizes the key findings and recommendations. It provides a generally clear analysis of the essay's implications and limitations and suggests some avenues for future research directions. The essay's conclusion is somewhat unclear or incomplete in summarizing the key findings and recommendations. It may not provide a fully clear analysis of the essay's implications and limitations or may not suggest adequate avenues for future research or action. The essay's conclusion is unclear or absent in summarizing the key findings and recommendations. It does not provide a clear analysis of the essay's implications and limitations or suggest adequate avenues for future research direction. No conclusion and recommendations submitted. Language (10%) The essay is well-structured, clearly written, and free of grammatical and spelling errors. The language is sophisticated, precise, and appropriate for the intended audience. The essay is well-structured, clearly written, and mostly free of grammatical and spelling errors. The language is appropriate for the intended audience. The essay is adequately structured and written but may contain some grammatical and spelling errors. The language is sometimes imprecise or inappropriate for the intended audience. The essay is poorly structured and written, containing numerous grammatical and spelling errors. The language is often imprecise or inappropriate for the intended audience. The essay is badly structured and written, containing numerous grammatical and spelling errors. The language is often confusing and inappropriate for the intended audience. References (5%) A full list of references is developed with at least 8-10 peer-reviewed sources following APA style in an exceptional manner. A full list of references is developed with at least 8-10 peer-reviewed sources following APA style in well-articulated manner. A full list of references is developed with at least 8-10 peer-reviewed sources following APA style in sufficient manner. A list of references is developed with few peer-reviewed sources following APA style in adequate manner. No-references list is developed. Final Mark…/30