please use all the content that is mentioned in assessment brief

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please use all the content that is mentioned in assessment brief


BUS303 – ASSESSMENT 3 Assessment 3: International Business Proposal (Individual) - 2000 words Students must use the theoretical and empirical knowledge acquired in this unit to prepare a business proposal that will allow the “OCHRE SUN” to extend their operations abroad in India/ China. Assessment 3: International Business Proposal Group Pitch Presentation Students will have maximum 10 minutes to present their group business plan with the required PowerPoint slides. Assessment Brief- Assessment Three- International Business Proposal (Work and Present in Groups but Individual Report Submission) Unit Code/Description ENT103 Entrepreneurial Marketing Course/Subject BEI, BACCG Semester S2, 2023 Unit Learning Outcomes Addressed 1, 2, 3, 4, 5 Assessment Objective The main objective of this assessment is to assess student’s comprehensive understanding and systematic and collaborative application of the knowledge of international business they have learned throughout the semester by developing international business proposal for “OCHRE SUN” to expand its business endeavour in India/ China. Assessment Title/Type Assessment Three – International Business Proposal (Work and Present in a Group but Individual Report Submission) Due Date The submission of the individual report is due at 6:00pm on Sunday of week 10. Group Presentation is due in Week 11 & 12 during class. Weighting The value of the assessment is 40 marks- Individual Report (30) + Group Presentation (10) Instructions to Students This assessment must be completed by each individual member of the group together through participatory and collaborative work environment under a group leader of each group. This international business plan will serve as a step-by-step guide to lead "OCHRE SUN" through the process of exporting its sunscreen products and services to international markets, especially in India or China. The Plan is divided into six sections following a time sequence. Each section helps to plan international business strategies and take effective export decisions. Companies, particularly "OCHRE SUN", that carefully use this guide will get the benefits of: assessment of export potential and capabilities; identification of target markets; choosing the best market entry strategy; selection of the most suitable marketing actions; better management of international business operations; and evaluating the financial resources, sales goals, and profits.They are required to produce an individual report that centers around the aspect (s) have developed as a group. They also need to present their group leaders allocated sections of the Business plan in front of class. The report should provide the following information: Executive summary This is a synopsis of the overall marketing plan outlining the major content areas and recommendations covered in the plan. Be sure to mention the business name and the brand name of the market offering. Table of Contents with page numbers 1. BACKGROUND ANALYSIS 1.1 Internal analysis (company) 1.2 External analysis (industry) 1.3 International SWOT analysis 1.4 Preliminary assessment 2. MARKET SELECTION 2.1 Concentration vs. Diversification 2.2 Best trade areas 2.3 Target market identification 2.4 Selection of target market 3. MARKET ENTRY 3.1 Market entry strategies 3.2 Choosing a method of market entry 3.3 Selection of clients, distributors, and partners 3.4 Negotiating conditions. 4. PRODUCT AND PRICE STRATEGY 4.1 Product and service selection for target market 4.2 Standardization vs. adaptation 4.3 Pricing strategy 4.4 Terms and procedures 5. COMMUNICATION STRATEGY 5.1 Brand 5.2 Positioning in market 5.3 Communication tools 5.4 Communication budget 6. BUSINESS PLAN 6.1 Sales forecast 6.2 International overhead expenses 6.3 Projected income statement 7. CONCLUSION References: Include at least 10 peer-reviewed academic references with corresponding full references in your List of References. Format/Structure The report must be a word document Word/Page limit Length of 2000 words, font Calibri 12 Referencing Style American Psychological Association (APA) Submission Guidelines No formal CIHE cover sheet is required. Instead, your name, student ID and group number must appear at the beginning of your report. This assessment must be submitted to Turnitin. Login to your Turnitin account, locate and click on the assignment submission link, carefully review the instructions, and then submit your assessment. Plagiarism and Academic Integrity At CIHE, we take academic integrity seriously and expect all students to maintain the highest standards of honesty and ethical behaviour in their academic work. As a student, it is your responsibility to ensure that all your academic endeavors are conducted with integrity and in accordance with the principles of honesty, fairness, and respect for intellectual property. Please refer to “CIHE Student Academic Integrity and Honesty Policy” in the Moodle for details. Late Submission Policy Requests for extensions will be granted only for exceptional circumstances that are supported by credible evidence. Duration of the extension period is only one week (6:00pm, Sunday of Week 11). Late submissions are subject to a 10% reduction in marks for each day of delay. Submissions after the extended date will not be marked. Marking Rubric Assessment Criteria High Distinction (85-100%) Distinction (75-84%) Credit (65-74%) Pass (50-64%) Fail (0-49%) Executive Summary (10%) Executive summary contains important finding in the business plan are presented in an excellent manner Executive summary contains important finding in the business plan are well presented Executive summary contains important finding in the business plan are sufficiently presented Executive summary contains important finding in the business plan are adequately presented Executive summary contains important finding in the business plan are poorly presented Content with evidence (25%) Content is relevant, indicated original thinking. It is concisely written with excellent demonstration (e.g., examples) of terminology. Clear demonstration of wider reading and inclusion of additional extensive reliable evidence beyond the minimum; correct referencing. Content indicates original thinking weaved into the business plan with claims well supported with appropriate and consistent referencing. Content is mostly relevant and concisely written with a demonstration of terminology. Some evidence of wider reading and inclusion of additional reliable evidence beyond the minimum; correct referencing. Adequate relevant content with original thinking; relatively concisely written; adequate use of terminology. Minimum number of reliable evidence used; good attempt at correct referencing. Little relevant content; limited concise writing; limited use of terminology. Shows some coherence but ideas are vague with little evidence of original thinking. Analysis Sequencing (25%) Analyses and support are provided in a logical order that makes it easy and interesting to follow the author's train of thought in the business plan. Analyses and support are provided in a logical order that makes it easy and interesting to follow the author's train of thought in the business plan. Analyses and support are provided in a logical order that makes it reasonably easy to follow the author's train of thought in the business plan. A few of the support details or analyses are not in an expected or logical order, distracting the reader and making the business plan seem a little confusing. Many of the support details or analyses are not in an expected or logical order, distracting the reader and making the business plan seem very confusing. Research (25%) Provided a highly coherent argument and a sophisticated explanation of the value of research approach. Utilised a range of literature which is expertly integrated into the discussion. Provided a coherent and well-argued explanation of the value of research approach and the value of the method is used. Arguments are well supported by a good range of the relevant literature. Provided a reasonable argument for the value of a research approach and for the method is used. Draws on an adequate range of literature which is well integrated to support key points. Work would have been strengthened by providing a more coherent argument for the value of research approach and for the method. Work would also benefit by using more course literature to support key points. Did not provide either a clear argument for the use of research approach or argument for the method used. Work does not provide sufficient evidence of integrating the literature to support key points. Conclusion (5%) The plan's conclusion effectively summarizes the key findings and recommendations. It provides a clear and insightful analysis of the plan's implications and limitations and suggests avenues for future research directions. The plan's conclusion mostly summarizes the key findings and recommendations. It provides a generally clear analysis of the plan's implications and limitations and suggests some avenues for future research directions. The plan's conclusion is somewhat unclear or incomplete in summarizing the key findings and recommendations. It may not provide a fully clear analysis of the plan's implications and limitations or may not suggest adequate avenues for future research or action. The plan's conclusion is unclear or absent in summarizing the key findings and recommendations. It does not provide a clear analysis of the plan's implications and limitations or suggest adequate avenues for future research direction. No conclusion and recommendations submitted. Language (10%) The report is well-structured, clearly written, and free of grammatical and spelling errors. The language is sophisticated, precise, and appropriate for the intended audience. The report is well-structured, clearly written, and mostly free of grammatical and spelling errors. The language is appropriate for the intended audience. The report is adequately structured and written but may contain some grammatical and spelling errors. The language is sometimes imprecise or inappropriate for the intended audience. The report is poorly structured and written, containing numerous grammatical and spelling errors. The language is often imprecise or inappropriate for the intended audience. The report is badly structured and written, containing numerous grammatical and spelling errors. The language is often confusing and inappropriate for the intended audience. Final Mark .../40
Answered 25 days AfterSep 01, 2023

Answer To: please use all the content that is mentioned in assessment brief

Shubham answered on Sep 05 2023
29 Votes
ENT103 ENTREPRENEURIAL MARKETING
ENT103 ENTREPRENEURIAL MARKETING
BACKGROUND ANALYSIS
OCHRE SUN possesses strengths such as high-quality sunscreen products and a reputable brand image, which can be leveraged as competitive adva
ntages in international markets.
Despite its strengths, OCHRE SUN faces the challenge of limited international experience, potentially hindering its ability to navigate foreign markets effectively.
OCHRE SUN can capitalize on the growing global demand for sun protection products, driven by increased awareness of skin protection and health trends.
The international sunscreen industry is subject to varying regulations, which may pose threats to OCHRE SUN's expansion plans, necessitating careful compliance efforts.
OCHRE SUN's strengths lie in its premium sunscreen products and strong brand reputation, offering competitive advantages in global markets. However, limited international experience may impede effective market navigation. Capitalizing on rising global sun protection demand is vital, though navigating diverse industry regulations poses potential threats, necessitating diligent compliance efforts.
2
MARKET SELECTION
OCHRE SUN must decide whether to focus on one market, like benefiting from deep market understanding and strong relationships but exposing itself to economic and regulatory risks, or diversify across multiple markets, mitigating risks but requiring more resources and coordination.
The selection of the best trade areas should consider market size, growth potential, regulatory landscape, cultural alignment, and competitive factors in India.
OCHRE SUN should identify specific consumer segments within the country is based on demographics, lifestyle, and behaviors.
Prioritizing segments based on market size, growth potential, competition and resource suitability will guide OCHRE SUN's focus on the most promising opportunities.
OCHRE SUN faces a strategic choice: to concentrate on one market for deep understanding but increased risks or diversify for risk mitigation but greater resource demands. Selecting trade areas in India should account for market size, growth, regulations, culture, and competition. Identifying target consumer segments based on demographics and behavior, then prioritizing them by opportunity and...
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