ORGANISATIONAL BEHAVIOUR CASE STUDY People – A Critical Resource Today Airstrip is the market leader in road surfacing in Germany. It is also the country's largest quarrying company and key producer...

ORGANISATIONAL BEHAVIOUR
ORGANISATIONAL BEHAVIOUR
Case Analysis on Airstrip, taking into spectacle People as the Critical Resource
Que1. Critically Analyze The Implementation of A “Diversity and Inclusion Policy” As A Strategy to Manage Organizational Behaviors.
Ans1. Introduction
Policies in the workplace provides essential guideline and best practices for acceptable behavior in the organization. The objective of policies is to establish a strong foundation for employees to interact and communicate in way that is aligned with the organization’s value and vision. The world is evolving rapidly and for any business to thrive in future depends upon its human resources. Therefore, it is imperative to embrace inclusion at the same pace as dynamics of market and rate of change. Essentially, we are all different with respect to gender, race, personality, sexual orientation, age, religion or culture. These differences can give rise to different prospective and focus on designing innovative solution to new business problem. Organization can utilities these differences in the prospective and point of view to attain goals and objectives. Organizations that are able to comprehend the criticality of diversity in workforce perform much better both financially and culturally. When employees work with other people with different background they have the opportunity to learn from one another therefore produces higher quality products and services. Moreover, having a positive workplace also foster a positive working environment where employees feel more engaged. This is an essential cornerstone for growth and development of the employee as well as company. Basically, the underlying principle of diversity is having a different prospective that stems from how one grew up, the life experiences etc. Ability to work with people who are unlike you actually brings a lot of creativity and innovation in the team shaping a strong organization culture. Therefore, Diversity at workplace is the key to successful progress in the business, combining different cultures and experiences broadens comprehension for consumer needs. This enhances their interest with the clients displaying that there are many shared interests in both you. Secondly, creating a culture where all the differences are accepted and included makes the company more trustworthy and authentic. Furthermore, diversity and inclusion helps to create a positive reputation of the company in the industry. Clients are willing to associate with the organization that has a diverse and inclusive work culture. A diverse range of employees will be attracted to the work in the environment. This even lay a strong foundation of attracting diverse set of candidates who would be aspiring to become a part of a strong work culture. Essentially, diversity and equality in the workforce encourages individual contribution and responsibility thereby enhancing the productivity and performance. This also sets a strong breeding ground for creativity and innovation thereby setting the company to completely new level of collaboration and competitiveness. By the virtue of implementing diversity and inclusion strategy, organization can shape their behavior that helps in filling the gaps in the business; therefore bolster growth of the business. Employees from various foundations have various encounters and perspectives, which is the reason they can, will carry assorted answers for the table. Subsequently, as well as can be expected be picked sooner, which prompts quicker critical thinking.
At Airstrip, there is a strong believe that the business of business is to create more sustainable world and organization have the powerful platform for social transformation. Over the period of time Airstrip has transformed its ways of working and approach towards its business with respect to market dynamics and evolution in the customer base. Current landscape of business proves that organization Airstrip is the market leader in road surfacing in Germany. It is also the country's largest quarrying company and key producer of aggregates (gravel), ready mixed cement and mortar. Today brand of Airstrip is quite well known and recognized in various construction projects globally. With its operations expanded in the Middle East producing crushed rock, sand and gravel, asphalt and contracting activities the brand has grown in revenues and sales. Sales of the organization has reached record level of £2 billion in financial year 2019. Employee base of Airstrip has reached more than 5,000 employees. Operation of Airstrip is in material industry with operations primarily in building heavy equipment, therefore, the company was primarily focused on recruiting strong male bias in its workforce. However, over the period of time organization is also changing as the leadership is now focused on recruiting females for the posts as well and basing the recruitments entirely on merit. Many posts are now open to men and women across a huge range of job roles.
However, with time, organization has realized that if they want to progress in future and remain relevant, they need to change their workplace policies. Therefore, in order for Airstrip to not only survive but also thrive in future, organization needs to consider their employees as one of the most critical resources and requires a pivot in their thinking. This is because the diverse talents of staff make Airstrip distinctive in the market place. Technical knowledge, corporate experience and the understanding of customer needs, all make a critical difference. The idea of equal opportunities is concerned with eliminating discrimination. Organizational behavior is reflection of human behavior primarily constituting employee’s actions and attitudes in the organizational settings. In order to successfully implement diversity and implementation strategies in Airstrip, they can use this workplace policy for both as compliance obligations and to increase the overall bottom line with a more diverse workforce. Implementing diversity and inclusion initiatives in Airstrip successfully can involve three main phases:
· Designing workplace strategy to include and induct diverse workforce
· Evaluation of the initiatives and tracking milestones
· Open and...