Overview
Each student is required to develop an applied project. This assessment covers the key concepts of marketing system and community/brand engagement.
Details
It is mandatory that the report contains the following framework in Part A. Details are as mentioned.
Step 1: Literature review:There should be a brief but insightful literature on marketing system and community engagement. These are established theories or contemporary business practices. Literature review reflects a strong platform to be examined throughout the report. A good literature review considers the contemporary theories which are practiced in local and international marketing strategies.
Step 2: Writing case on Milo cricket applying event sequencing map:There are ample of secondary data available to draw an effective case on Milo cricket program. This program is already claimed as one of the most successful community engagement program in Australia. Secondary data search will enable students to capture many events which should be recorded in event sequencing map in three categories mentioned in three different boxes below.
Time of the event
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Description
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Relevance to marketing system and community engagement theories.
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In order to describe the case, events should be captured by time. Time should be mentioned in sequential order so that themes are generated. In description box, a brief explanation is needed to describe each event. In the last box (relevance to marketing system and community engagement theories) one or more than one theories should be mentioned without description.
Step 3: Constructing theoretical framework inPopplet:After designing event sequencing map, a theoretical framework should be designed. Theoretical framework is different from event sequencing map because events are linked to particular marketing system and community engagement theories. These theories should be organized here from box three (Relevance to marketing system and community engagement theories) in event sequencing map. Popplet map has two implications. Firstly, student should design it for report writing which should be attached as appendix in the report. Secondly, Popplet map has to be presented in class (the presentation format is described later).
Step 4: Explain and justify theoretical framework:In this stage, student should explain the theoretical framework and its implication in real business world. Students are expected to apply marketing system and community engagement theories in order to justify its relevance to current marketing practices. It is highly expected from student to be forward looking suggesting why these theories are pivotal developing marketing strategies to sustain in the future. It is also recommended that students should be critical arguing in-favor or against why theories offer stronger business platform to Nestle (Owner of Milo brand).
Submission
Length: Maximum 1,000 words
Line spacing: 1.5
Font: Arial, 12 point
Margins: 2.5cm
Referencing: Harvard style
Submission of the report should be done through Turnitin in Week 5 before the lecture. You will need to include the assignment cover sheet when submitting your case report in Turnitin. The assignment cover sheet may be downloaded from vUWS.
Assessments will not be accepted in hard copies without the Turnitin Originality Report.