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British Airways
British Airways
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Contents
Introduction    3
Use of MIS in Airline industry    3
Advantage of opportunities related to information systems/technology management in British Airways    4
Audit of the management information systems in British Airlines    7
Recommendations    8
Conclusion    13
References    14
Introduction
British Airways is a public limited business operated by the international aviation industry situated in London, England. Established in 1935, Allied British Airways, a company that started as the civil aviation industry, mainly operates in Europe. The merger of Imperial Airways or British Airways LTD created the single name British Airways Corporation in 1939. In 1987, the company was privatized through a joint merger with British Caledonian. British Airways is the largest, leading as well as fastest developing aviation industry to date, not only in the UK but also in the world. Airlines exist to connect people to remote locations very efficiently and safely while benefiting shareholders. There is a trade-off between the three sides.
Therefore, the design of an information system is very important and its management helps the information system achieve the purpose of the organization.
To guide process behavior and change resource allocation, you need key indicators of management. The management information system regularly provides information on the efficient functioning and functioning of the organization.
Use of MIS in the Airline industry
Information systems are information technology-based organizational and management solutions for facing the obstacles and obstacles created by the environment from any business perspective. To completely understand IS, managers should be aware of the broader moreover IT factors of the system and their capability to bridge gaps between organizations and provide solutions that better meet their incompetence (British Airways Plc, 2019). You need to understand the organization and management.
Information systems (IS) are an integral section of an organization. Certainly, for a few companies like AIRLINES INDUSTRIES, there is no business without information systems. The key elements of an association are its people, operational procedures, structure, culture, and politics. The above industries can be generally explained in the structure of British Airways. British Airways is the greatest aviation services provider in the world. Learn more about how British Airways maintains a high stage of IS. Efficient management of information systems allowed British Airways to plan coordination, organization, and management (Clerk, 2019). Several stages of management at British Airways usually need the information received to be format in an IS process. In British Airways and many other organizations, data flows in four different manners. These different stages of administrative decision-making can be explained as follows: Tactical information systems, strategic information systems, or operational information systems.
This assignment is an audit of the management information system used by British Airways. It contains an analysis of British Airways' management information system and recommendations, including strengths and weaknesses (Dudovskiy, 2016). The report also includes how the MIS system is used by British Airlines to gain a strategic or competitive advantage.
Advantage of opportunities related to information systems/technology management in British Airways
British Airways has a broad range of opportunities to contribute to the competitiveness of an association. These opportunities come from the planned use of IS services and technology, enabling the business to penetrate untouched innovative markets without strong competitors. Revenues that generate profitable revenue for your organization come from flights to a variety of unaffected destinations, for example, flights available from the Middle East to India and Southeast Asia to Africa (Fleming, 2019). You can also move prospects to manage codeshare destinations that don't have a local flag carrier.
MIS applications in the airline industry are intended to support all of the decisions that influence the goal of providing different services to clients with varying perceptions and expectations. They can also focus on the procedure and outcomes of the service. The goals of service are:
· Complaint for every 1, 00,000 passengers.
· 95% occupancy to conclude that the schedule is convenient.
· Overall, check-in is less than 10 minutes.
Therefore, MIS concentrate on the following data to make operational and administrative decisions to attain service goals:
The threat of New Entry
IS developed as well as supplied by the specialists of an information system that are generally very costly. Therefore, expensive systems raise the start-up costs of new entrants (Goodwin, 2011). Unlike computer booking systems, this is also expensive, however, can it be shared among airline partners to decrease costs, protect existing markets and gain new market share?
Nonetheless, the strategic benefits offered by information systems are that British Airways' aviation industry leverages information systems to increase market share and integrate with distribution channels moreover travel agencies (Jackson, 2020). Information systems not only provide vacant time furthermore information to different destinations but also impose barriers to entry for different probable entrants.
Bargaining Power of Buyers
Information systems give British Airways airline passengers bargaining power by offering those more or better choices moreover meet their expectations at the expected prices. We offer better products to our customers because we offer the same products and the same services at lower costs. If their consumer relationship management programs weren't designed with consumers in mind, they would not have survived (Law, 2012).
The information system helps the airline business regain control of the consumer booking system moreover travel agencies by forcing the airline to change seats as precise by the airline, as well as the consumer booking system and travel. Coordinate the interface with the agency (Lee and Kim, 2018). Information systems can also help maintain the cost of switching between a customer booking system and a travel agency by eliminating the usual airfare manipulations that travel agencies do to prevent damaging British Airways' image.
Threat of Substitutes
The functions of the information system are to automatically display vacant seats at a low price to persons who do not travel otherwise. This is especially right for leisure travelers who are very cost-sensitive.
Bargaining Power of Suppliers
IS used in the aviation industry significantly decreases the bargaining power of the suppliers. This is because information systems...