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Microsoft Word - BSBINN601 Task 1 V1.0 CCMT‐BSBINN601 Task 1‐V1.0 Bhairav Baba Pty Ltd T/A Canberra College of Management & Technology | ABN: 79 639 129 454 |CRICOS: 03880E | RTO Code: 45648 L2, 15 Barry Drive, Turner, ACT 2612 | E‐mail:
[email protected] | Website: www.ccmtcollege.edu.au | Phone: 02 9188 1733 1 of 5 BSBINN601 Lead and manage organisational change Assessment 1‐ Part A: Short Answer Questions Instruction You are required to answer all of the following questions. You need to answer all of the written questions correctly. Generally, you are expected to write a response one or two paragraphs long. Please answer the questions using word processing software. Assessment criteria All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily. Explain the key phases of a change management process. Explain force‐field analysis as a model for understanding the change process. Explain the key premises of the Burke & Litwin organisational change model and its application to the change process. Discuss the purpose of Kotter’s 8‐step change model and the steps involved. Explain each of the steps involved. Explain two strategies that can be used to effectively communicate and embed change during an organisational change process. Explain how external environment can impact on change strategies. Explain the importance of a participative management style when implementing organisation change. Explain two aspects of organisational behaviours that can impact on organisational change. Describe five components that may be included as part of a change management plan. Explain three reasons why individuals or groups within an organisation may resist change. Include at least one suggestion of how resistance can be overcome for each of the areas you identify. Discuss at least three barriers to organisational change. Discuss at least two strategies to address barriers to organizational change. CCMT‐BSBINN601 Task 1‐V1.0 Bhairav Baba Pty Ltd T/A Canberra College of Management & Technology | ABN: 79 639 129 454 |CRICOS: 03880E | RTO Code: 45648 L2, 15 Barry Drive, Turner, ACT 2612 | E‐mail:
[email protected] | Website: www.ccmtcollege.edu.au | Phone: 02 9188 1733 2 of 5 Assessment 1 ‐ Part B: Project Instruction This assessment task requires you, in the role of Operations Manager, to prepare a briefing report to assist in guiding change at Samson Media. You will then meet with the CEO to discuss the company’s change management requirements. You will then be required to develop a Change Management Plan, as well as a Communication and Education Plan. Following this, you are required to implement the change management strategy by preparing and delivering a presentation to Samson Media staff. The presentation should provide information on the changes that will be implemented for Samson Media, and how they will affect staff. The staff will also be given the opportunity to give some input into the process. You will also include your ideas to update your change management plan and your communication and education plan. Assessment Resources • Recruitment, Selection and Induction Policy and Procedures • Termination Policy and Procedures • Change Management Briefing Report Template • Change Management Plan Template • Communication and Education Plan Template Assessment criteria Students must complete all of the activities listed and submit: • Change management briefing report • Email to the CEO and Senior Management • Change Management Presentation • Final Change management plan • Final Communication and education plan Carefully read the following scenario. Samson Media is a publisher of several upmarket fashion magazines. It has strong links with a number of high‐profile fashion houses whose products are featured in the magazines, and also provides a significant source of advertising revenue. Readers of the magazines are predominantly 35 – 55‐year‐old women. Readership has fallen over the last two years. This is due in the most part to competition from a range of other fashion magazines who have made their product available electronically and the consumer trend of consuming their content digitally. Due to the decline in readership, profits have also fallen by 20% and there has also been a decrease in the share price. As a consequence, the new CEO, Amir Johnson, has been appointed to turn things around. Amir was the former Marketing Director for a well‐known successful media business that included a national newspaper, magazines and a subscription television channel. Those publications are focused mainly on sport and celebrity gossip. They were able to undercut their competitors with low prices, enabled by a ruthless approach to achieve high levels of efficiency and a switch early on to publications being made available in both print and electronic format. Amir and his team have developed a Strategic Plan that includes the following objectives. Increase return on capital to 8% within 2 years Enact a transformational change of the company that will move to a digital format. CCMT‐BSBINN601 Task 1‐V1.0 Bhairav Baba Pty Ltd T/A Canberra College of Management & Technology | ABN: 79 639 129 454 |CRICOS: 03880E | RTO Code: 45648 L2, 15 Barry Drive, Turner, ACT 2612 | E‐mail:
[email protected] | Website: www.ccmtcollege.edu.au | Phone: 02 9188 1733 3 of 5 Close the printing and distribution site. Achieve cost efficiencies through relocating the head office to a smaller office. Restructure head office staff through moving to a smaller core of permanent staff and more contract staff. It is intended that the new digital magazines will have the following features: Focus on health and beauty, fashion and celebrity gossip. Some free content but full access available only on a subscription basis. Additional features available to subscribers such as video clips, podcasts and discussion Current staff information is as follows. All staff are full‐time permanent staff and their total salary costs per annum to Samson Media are also included below. General Manager: $200,000 Finance Manager: $150,000 Marketing Manager: $150,000 Online Marketing Coordinator: $120,000 Customer service manager: $100,000 Customer service assistant: $50,000 Human Resources Manager: $110,000 Editor: $85,000 Art Editor: $80,000 Journalists (3): $270,000 (total salary costs for each journalist is $90,000) Graphic designers (2): $240,000 (total salary costs for each journalist is $80,000) Editing Assistant (2): $120,000 (total salary costs for each assistance is $60,000) Photographer (2): $150,000 (total salary costs for each assistance is $75,000) Senior Designer (2): $260,000 (total salary costs for each journalist is $120,000) Senior Production Controller: $95,000 Printing and distribution (20 staff): Total $1,000,000 The current office rent is $500,000 per annum. The cost of running the printing and distribution site, plus the staff costs is approximately 4 million per annum. It has been identified that, given the change to the new medium of publication, it will be an immediate priority to shut down the site and make the printing staff redundant. Employment contracts are in place for all staff members employed in Head Office. Printing and distribution workers are employed under an award. The CEO has indicated that he is interested in moving towards an enterprise agreement arrangement for all remaining staff and would like to have this reviewed as part of the change management process. Current human resources policies and procedure include a recruitment, selection and induction policy and procedure and a termination policy and procedure. There is an ad‐hoc performance review process in CCMT‐BSBINN601 Task 1‐V1.0 Bhairav Baba Pty Ltd T/A Canberra College of Management & Technology | ABN: 79 639 129 454 |CRICOS: 03880E | RTO Code: 45648 L2, 15 Barry Drive, Turner, ACT 2612 | E‐mail:
[email protected] | Website: www.ccmtcollege.edu.au | Phone: 02 9188 1733 4 of 5 place which occurs as issues arise. There are no formal processes for training needs analysis or professional development. 1. As the HR Manager, you are now required to conduct research and write a briefing report. You must use the Briefing Report Template. 2. Prepare an email to the CEO (your assessor). Seek input and approval on the change requirements/opportunities you have identified, including your recommended priorities for the changes. 3. The CEO has now approved your report and have asked you to formally begin work on the Change Management Plan. Your plan should set out all aspects of the recommended changes, and you must use the Change Management Plan Template to guide your work. 4. Develop a communication and education plan to be used in conjunction with the change management project plan. This plan should show how the change will be managed, including the provision of information to staff about the proposed changes and benefits. Ensure that the strategies you develop are designed to promote the benefits of change to staff and to reduce the likelihood of a negative response/adverse outcomes. Your communication and education plan should also show the reporting process to senior management, which will be required on a regular basis. You must use the Communication and Education Plan Template. 5. Prepare an email to the CEO and Senior Management (assessor). Assume you need to gain input from and approval of the CEO and Senior Management. Prepare an email that introduces and summarise the contents of the draft change management plan and your draft communication and education plan and ask for their input and approval for the move forward with the project. 6. Develop a presentation to assist in informing employees about the change management plan that you developed, as well as the communication and education plan to be adopted during the change management process. The purpose of the presentation is to ensure that employees are fully informed and have the opportunity to contribute to the change management process. Review Kotter’s 8‐Step change model to assist you in developing a presentation that will appeal to staff and will promote acceptance of the change. Ensure that you are providing comprehensive information to staff to assist them to accept the changes. During the presentation, allow for some time when staff have the opportunity for input, as this will facilitate acceptance of the change. This will relate to the risk control treatments that you identified in your briefing report. Your presentation should include graphics such as images, charts and tables. You must develop maximum 10 slides to support a presentation of about 15 minutes. The presentation you develop must clearly outline: • The rationale and vision for the change • The benefits of the change • Impacts of the change on operations • Strategies to be adopted to minimise the negative effects on staff. This should also include an outline of the proposed arrangements for redundancies and the restructuring of current jobs in head office. 7. Deliver your presentation. Using the Change management presentation that you have developed, deliver a presentation to staff. Your assessor will be present as one of the staff members and will also organise another 2 or 3 other students to attend. At the outset of the presentation, indicate that the team will be able to ask questions during and at the end of the presentation. Also inform staff that you would like to brainstorm further change management ideas at the end of the session. Go through each CCMT‐BSBINN601 Task 1‐V1.0 Bhairav Baba Pty Ltd T/A Canberra College of Management & Technology | ABN: 79 639 129 454 |CRICOS: 03880E | RTO Code: 45648 L2, 15 Barry Drive, Turner, ACT 2612 | E‐mail:
[email protected] | Website: www.ccmtcollege.edu.au | Phone: 02 9188 1733 5 of 5 of your power point slides, explaining the changes and the change management process. You should also describe the communication and education activities that you have planned. You must provide comprehensive information, outlining the coming changes to assist staff in accepting the changes. You must also provide the opportunity for their input, which will also facilitate their acceptance of change. Bear in mind that there will be some sensitivities, as the changes will require job losses. Your assessor will roleplay a staff member who is upset with the changes, and you will be expected to respond to that staff member using effective communication and problem‐solving skills. At the conclusion of your presentation, seek feedback from staff on the changes that will be implemented for Samson Media. Ask them for their ideas to inform your change management plan and your communication and education plan. Take notes on this feedback. 8. Finalise your change management plan and your communication and education plan. These updates should include the feedback that came out in the meeting. Microsoft Word - BSBINN601 Task 2 V1.0 CCMT‐BSBINN601 Task 2 ‐V1.0 Bhairav Baba Pty Ltd T/A Canberra College of Management & Technology | ABN: 79 639 129 454 |CRICOS: 03880E | RTO Code: 45648 L2, 15 Barry Drive, Turner, ACT 2612 | E‐mail:
[email protected] | Website: www.ccmtcollege.edu.au | Phone: 02 9188 1733 1 of 2 BSBINN601 Lead and manage organisational change Assessment 2 ‐ Project Instruction In this assessment task, you will write a brief for the human resources department to guide human resources personnel in regard to organising change management team building training. You will also develop a staff communication to promote the benefits of the upcoming training, to assist in to overcoming resistance to change. Also, your management plan will have to be re‐evaluated and reviewed to accommodate changes. In addition, you are required to review information about changes implemented, and to evaluate the change management process. You will then update the change management project plan as required. Assessment Resources • Human Resources Brief Template • Staff Survey Results • Change management Review Template Assessment criteria Students must complete all of the activities listed and submit: • Human Resources Brief • Email to promote change management team building training • Revised change management plan • Change management review Carefully read the following scenario. Assume that the change management plan that was adopted by Samson Media includes training and development for staff in a number of areas. One of these training areas is change management team building, which is considered to be especially important during the change management process. The training is to be delivered over an eight‐week period for approximately 2 hours a week. You have also identified that experts such as motivational speakers could also be hired for this. You have also been given the task, in the role of Operations Manager, to send a brief to the human resources department. This brief will be used to guide human resources personnel in regard to organising the change management team building training and to give your ideas about the content that should be included in the training. Assume that, as you also believe there may be resistance to the training due to a general resistance to the changes, that you also develop a staff communication to promote the benefits of the upcoming training and assessment to assist in overcoming resistance to change. CCMT‐BSBINN601 Task 2 ‐V1.0 Bhairav Baba Pty Ltd T/A Canberra College of Management & Technology | ABN: 79 639 129 454 |CRICOS: 03880E | RTO Code: 45648 L2, 15 Barry Drive, Turner, ACT 2612 | E‐mail:
[email protected] | Website: www.ccmtcollege.edu.au | Phone: 02 9188 1733 2 of 2 1. Using your research develop a short one‐page brief to send to the human resources department outlining the requirement to conduct the training as part of the change management process and the timing of the training. You must use the Human Resources Brief Template. 2. Prepare an email to all staff. To inform your staff email, consider how you could best promote the training to staff to overcome resistance to change. Review change management literature to inform your response. Outlining the rationale for the training, as well as the benefits of the training. Use the ideas that you have researched to overcome resistance to change. Briefly outline some of the proposed ideas for the training. Your email should be between 3 to 4 paragraphs long. 3. Review your change management plan and evaluate each section to determine changes that need to be made based on the new activities identified. Make any changes to the plan that are appropriate. Save this document as Revised Change Management Plan. Carefully read the following. Assume that the following change management objectives are included as part of the change management process for Samson Media: Employees satisfied with information provided as part of the change management process. Communication occurred through multiple channels. Assume that the following communication activities were implemented: Weekly staff meeting Newsletter updates through staff email Assume it is 1 month into the change process and a Staff Survey of the remaining staff has been conducted. 4. Review of the change management objectives, communication activities implemented, and the Staff Survey Results. Evaluate the effectiveness of the change management process and provide recommendations for improving communication activities. Develop a short brief for the CEO of the organisation that includes your review. It should also recommend updates to the change management plan through relevant communication activities. Your change management review should include the following: • What the change management objectives are • What change management communication activities took place • Recommended changes to the change management plan and the communication and education plans You must use the Change Management Review Template to guide your work Files/briefing-report-template-na3dbou1.docx This document is Briefing Report Template. It is part of the supporting assessment resources for Assessment Task 2 of BSBINN601. Samson Media Change Management Briefing Report Note: delete these prompts under each heading before submitting your plan Introduction Provide an overview of the current situation facing Samson Industries including: a. Analysis of the company’s organizational objectives and identification of strategic changes needs. b. A review of the current human resources policies and procedures and practices at Samson Media against strategic objectives and report on required changes. External environment analysis Provide an analysis of the external environment relevant to Samson Media and its objectives, including events/trends that impact on strategic objectives, including trends in magazine publishing, as well as trends in on-line magazine readership. Your analysis should reflect a PESTLE analysis approach, reviewing political, economic, social, technology, legal and environmental factors. Sources of information on change management and best practice approaches Outline the sources of information you identified about best practice change management strategies, as well as an overview of best practice change management strategies. Summarise each source of information and briefly outline how it has assisted in identifying major change requirements and opportunities. Risks and barriers to change and strategies to overcome these Identify potential risks and barriers to change and strategies to address these using the risk assessment template. Demonstrate your problem-solving skills, as well as innovation skills to identify risks/barriers to change, as well as to identify relevant and innovative strategies to deal with risks/barriers to change. Complete the risk assessment template provided to you to record risks and solutions. Major change requirements Identify and document major operational change requirements based on the scenario information and your research and analysis to date. Prioritisation of change requirements Outline your recommended priorities for each of the change requirements, including your reasoning/. Cost-benefit analysis Provide cost-benefit analysis of the high priority change requirements and opportunities. Use the information in the scenario to inform your analysis. You may also need to research costs for the change requirements you are recommending. Recommended communication and education strategies Outline your recommended communication and education strategies to promote the benefits of the change Risk Assessment Identify potential risks and barriers to change and strategies to address these using the risk assessment template. Demonstrate your problem-solving skills, as well as innovation skills to identify risks/barriers to change, as well as to identify relevant and innovative strategies to deal with risks/barriers to change. Complete the risk assessment table below to you to record risks and solutions. Risks and barriers to change and strategies to overcome these Risk description Likelihood Impact Priority Preventative Action/Contingency Plan © J&S Learningwork 2018 Files/change-management-plan-template-2jvgcra2.docx Samson Media Change Management Plan Note: delete the prompts under each heading before submitting your plan Introduction Provide background, link to strategic goals and other changes Project Sponsor This person leads the change project and is accountable for ensuring the project and change plan are implemented Project Objectives Detail what the project will achieve. Change Objectives and Principles Provide details of: · What the change process will achieve · Principles that underpin the change plan Ethical issues that need to be considered and how will the change plan will address them. Change Plan Elements What are the main elements in the change plan? [e.g. people/culture, systems/technology, documentation, positions/roles, process, skills] Each of these elements may require a particular focus in the change plan. Rationale for the Change List the drivers and constraints for change. What are the risks for the change process? Key Stakeholder Analysis Identify the key stakeholders and: · Analyse their response to the change [e.g. what will be their main concerns/fear, where is there likely to be support for the change]; · Identify their needs in terms of change management and consider the style of communication required [language style & level]; and · Identify the preferred media for communicating or consulting with them about the change [e.g. sessions involving dialogue about the changes, newsletters, briefings from project team members, frequently asked questions]. Assessment of Readiness to Change Comment on the status of the change so far [e.g. is there a high level strategy in place that stakeholders are already aware of and committed to that provides a framework for the change]. What elements might support the change [e.g. dissatisfaction with current processes; a workplace culture that supports change and innovation]. Is there strong senior support for the change? Key Change Messages Identify 6 key messages to convey about the change process, being upfront about gains and losses. Consider: · What will be gained/lost for the key stakeholder groups in the change process; · The messages from the stakeholder perspective; · What will be their main concerns; and · Presenting changes in a positive light even whilst acknowledging loss. Identify Change Elements Structures/Processes/Responsiblities/Resources/Timeframes/Performance Measures Consider the need for particular change support structures [e.g. a change team, super users/specialists who are trained first and can support people in the workplace, involvement of users and key stakeholders at various stages, change champions in the workplace]. Consider if there is a need for transitional arrangements to support and whether the introduction of the change process needs to be staged. What will be the impact on workloads and how will these be managed? Develop Change Plan Develop a change plan including performance measures [how will you know the change plan is effective?]. Ensure the plan is adequately resourced. Actions Resource requirements Who When Performance Measures Reporting arrangements Identify and explain the reporting arrangements for the project. Consolidation Ensure policies, procedures and performance measures reinforce the changes. Remove organisational barriers to the change. Reinforce how changes have provided benefits. Evaluation How will the change be evaluated in relation to the achievement of the planned objectives? How will the change management processes be evaluated – consider summative as well as final evaluations, how can you assess your change management strategies as you implement them? How will the evaluation outcomes be circulated and promoted to stakeholders? How will evaluation outcomes be used in other organisational processes? Files/change-management-review-template-52ibpo43.docx Samson Media Change Management Review Objectives Change management objectives for Samson Media include: Activities conducted Describe the range of communication activities associated with the change process that were conducted: Recommendations Recommendations arising from the analysis are to update the change management plan and the communication and education plan are as follows: Files/communication-and-education-plan-template-lpogo0bl.docx Samson Media Communication and Education Plan Audience Key message Delivery method Frequency and duration of session (if applicable) Location © RTO Works 2020 Files/human-resources-brief-template-a5bazqho.docx Samson Media Human Resources Brief Benefits of change management team building Ideas for content of training Experts who could assist in providing training Ideas for team