PLease find the attached .doc file and pdf file.Please study .doc file carefully as i have just forwarded lecturer's email to you.
thanks.
Good morning Class, Please find below the task parameters for your individual case study report, which will be due by 5 pm on 7 June. The title of the assignment, "Volkswagen AG: Yesterday, Today and Tomorrow” allows substantial room for individual interpretation – even though the assignment is quite confined in terms of focus (below) and the requirement of evidence-based writing. The assignment essentially requires you to: · Thoroughly research and analyse the VW leadership, which cannot be accomplished without a good understanding of the VW organisation. It requires a 'thinking contribution'. · Please note that AT NO STAGE should you refer to or relate the leadership in the case organisation to known leadership theory i.e. no mention whatsoever should be made of leadership concepts such as transformational leadership, servant leadership, etc. · Recognise that the quality of your analysis will largely part depend on the quality of your data, which in turn depends on the quality of your research. The report should focus on providing… 1. A brief introduction. (± 2.5%) 2. An overview (in brief) of the company, the nature and scope of its operations, its achievements and its global position and stature (± 15%) 3. A comprehensive and critical analyse VW’s leadership, paying attention to (± 60%) · The evolution and nature of VW’s leadership (i.e. past, current, and the reasons for this) · The interdependence of leadership, corporate culture and organisational change. · VW’s leadership styles and practices across the globe (across subsidiaries and national cultures) · Strengths and limitations of VW’s leadership · A cost-benefit analysis of leader effectiveness, · A view on the enduring consequences and ‘contribution' of VW’s leadership. 4. A concise ‘diagnostic' statement on VW’s leadership (± 5%) 5. Recommendations to sustainably correct, improve or optimise VW’s leadership (± 15%) 6. A brief conclusion (± 2.5%) Performance parameters: · This is an individual report submitted via Turnitin only · Clearly structured and formatted · 3000 words +/ –10% excluding title, table of contents, abstract, reference list, appendices · A minimum of 15 quality, scholarly sources · The use of a range of quality sources generally (e.g. credible and verifiable media reports, industry reports, investigative reports, credible case studies). · Creativity as you are able to marshal it. Questions in class and by mail. Enjoy. Chris A3: Final Business Report 40% Levels of Achievement Criteria Below Expectations (Fail) 0-49 Meets Expectations (Pass) 50-59 Meets Expectations (Credit) 60-69 Exceeds Expectations (Distinction) 70-79 Exceeds Expectations (High Distinction) 80-100 Context and Purpose (WC) •Inadequate consideration of context, audience and purpose with no clear focus on the assigned task(s). •Demonstrates some consideration of context, audience and purpose and attempts to focus on the assigned task(s). •Demonstrates reasonable consideration of context, audience and purpose with a clear focus on the assigned task(s. •Demonstrates a good understanding of context, audience and purpose which fully aligns with the assigned task(s). •Demonstrates a detailed and thorough understanding of context, audience and purpose that is responsive to the assigned task(s). Content Development (WC) •Did not use adequate appropriate and relevant content to develop and explore ideas within the context of the discipline. •Uses some appropriate and relevant content to develop ideas within the context of the discipline. •Uses appropriate and relevant content to develop and explore ideas within the context of the discipline. •Uses appropriate and relevant content to fully explore ideas within the context of the discipline. •Uses appropriate, relevant, and compelling content to illustrate persuasive mastery of the subject. Genre and Disciplinary Conventions (WC) •Inconsistent use of important conventions particular to a specific discipline and/or writing task(s) including organisation, content, presentation, and stylistic choices. •Demonstrates some use of relevant and important conventions particular to a specific discipline and/or writing task(s) including adequate organisation, content, presentation, and stylistic choices. •Demonstrates consistent use of important conventions particular to a specific discipline and/or writing task(s) including organisation, content, presentation, and stylistic choices. •Demonstrates consistent use of relevant and important conventions particular to a specific discipline and/or writing task(s) including highly competent organisation, content, presentation, and stylistic choices. •Demonstrates detailed attention to and successful execution of, a wide range of conventions particular to a specific discipline and/or writing task(s) including organization, content, presentation, formatting, and stylistic choices. Name Description Rubric Detail Levels of Achievement Criteria Below Expectations (Fail) 0-49 Meets Expectations (Pass) 50-59 Meets Expectations (Credit) 60-69 Exceeds Expectations (Distinction) 70-79 Exceeds Expectations (High Distinction) 80-100 Sources and Evidence (WC) •Inconsistent use of credible, relevant sources and/or data to support ideas that are situated within the discipline and genre of the writing. •Demonstrates some use of credible, relevant sources and/or data to support ideas that are situated within the discipline and genre of the writing. •Demonstrates consistent use of credible, relevant sources and/or data to support ideas that are situated within the discipline and genre of the writing. •Demonstrates consistent use of a range of credible, relevant sources and/or data to support key ideas that are pertinent to the discipline and genre of the writing. •Demonstrates skilful use of high-quality, credible, relevant sources and/or data to develop in depth ideas that are appropriate for the discipline and genre of the writing. Control of Syntax and Mechanics (WC) •Did not use language that conveys meaning to readers with sufficient clarity and includes some errors. •Uses language sufficiently well to convey basic meaning although errors reduce effectiveness of communication. •Uses language that generally conveys meaning to readers with clarity and writing is virtually error free. •Uses language that effectively conveys meaning to readers with clarity. Any errors which occur do not reduce effectiveness of communication. •Uses language that skilfully communicates meaning to readers with clarity and fluency, and is error-free PrintPrint Close WindowClose Window View Associated Items javascript:associationListToggle( );