SITXMPR007 Student Assessment Booklet Page: 1 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 SITXMPR007 - Develop and implement marketing strategies Student Assessment...

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SITXMPR007 Student Assessment Booklet Page: 1 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 SITXMPR007 - Develop and implement marketing strategies Student Assessment Booklet Version 3.0 SITXMPR007 Student Assessment Booklet Page: 2 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 This page is intentionally left blank SITXMPR007 Student Assessment Booklet Page: 3 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 ASSESSMENT RECEIPT FORM STUDENT NAME: STUDENT ID: COURSE CODE: COURSE TITLE: TRAINER’S/ASSESSOR’S NAME: DUE DATE UNIT CODE AND DESCRIPTION SITXMPR007- Develop and implement marketing strategies NOTE: 1. This form must be stapled on top of the Assessment Workbook upon submission. 2. This Assessment Receipt Form must be dated and signed in. DECLARATION 1. I am aware that penalties exist for plagiarism and academic dishonesty. 2. I am aware of the requirements set by my Trainer/Assessor. 3. I have retained a copy of my Assessment. Student Signature: Date: ASSESSMENT RECEIVED BY RGIT Staff Name: Date: Signature: ================================= Tear Here =========================== Students must retain this as a Record of Submission. Assessment Handed On: Unit Code & Description: SITXMPR007- Develop and implement marketing strategies RGIT Student Assessment Received by RGIT Staff Name: ……………...……..........…... Signature: …………………………...……....…... Student ID: ....................................................... Student Signature: ….…………………..……. SITXMPR007 Student Assessment Booklet Page: 4 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 This page is intentionally Left Blank SITXMPR007 Student Assessment Booklet Page: 5 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 ABOUT THIS BOOKLET This unit describes the performance outcomes, skills and knowledge required to provide on-the-job coaching to colleagues. It requires the ability to explain and demonstrate specific skills, knowledge and procedures and monitor the progress of colleagues until they are able to operate independently of the coach. The unit applies to experienced operational personnel and to supervisors and managers who informally train other people in new workplace skills and procedures. It applies to all tourism, hospitality and event sectors. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. The assessment booklet contains three (2) parts: PART 1: Assessments information: This part contains information on assessments for this unit of competency and how assessment will be conducted throughout unit to achieve the competency. It includes: • Application of the unit of competency • Purpose of assessment • Elements, performance evidence and knowledge evidence requirements of the unit • Conditions, context, required resources and location of the assessment. 
 • Assessment tasks. • Outline of evidence to be collected. • Administration, recording and reporting the requirements including special adjustments, appeals, reasonable adjustments and assessors’ intervention. PART 2: Assessment tasks: This part contains the information to successfully undertake the assessment task. In each assessment task, students will find the following information: 
 • Task instructions. • Role play / Practical Demonstration information. Information on resources required, where applicable SITXMPR007 Student Assessment Booklet Page: 6 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 PART 1 - Assessment Information Application of the unit of competency: This unit describes the performance outcomes, skills and knowledge required to analyses internal and external business environments and develop and evaluate marketing strategies and plans for products and services. The unit applies to all industry sectors, and to individuals in senior marketing or management roles. This may include those whose primary role is marketing related, or those for whom marketing is a part of a broader job responsibility. Marketing strategies could be developed for a new or existing product or service, a small or medium-sized business organisation, a destination or a specific project, such as an event. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. Purpose of assessment: The purpose of assessment is to determine competency in the unit SITXMPR007- Develop and implement marketing strategies Elements Elements Elements Title 1 Collect and analyse information on the internal business environment. 2 Collect and analyse information on the external business environment. 3 4 5 6 Develop marketing strategies. Prepare marketing plan. Implement and monitor marketing activities. Conduct ongoing evaluation. Performance evidence: Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and: • develop a marketing strategy and plan for a product or service, including: - identifying current and relevant marketing issues - detailed, realistic implementation and monitoring program specific to the product or service - details of marketing techniques and distribution networks specific to the product or service - opportunities presented by new technologies • research and critically analyse internal and external business environments relevant to the above product or service • evaluate and report on the above marketing strategy and plan against the following criteria: - consistency with overall marketing direction - exposure achieved SITXMPR007 Student Assessment Booklet Page: 7 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 - penetration of target market - cost-effectiveness of financial and human resources - completion of strategy within established timeframe - recommendations for strategic responses based on evaluation. Knowledge Evidence Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit: • data collection tools and research methodologies of particular relevance to marketing • marketing planning techniques and formats and key features of a marketing plan • internal and external issues that impact on market planning in a given industry context • internal capabilities and resource considerations: - communication capabilities - e-business capacity - equipment capacity - financial resources - hours of operation - human resources - location and position - staff skill levels • comparative market information relevant to marketing strategies: - benchmarking - best practice information - competitor information • industry marketing and distribution networks in the relevant context • new and innovative marketing strategies in the relevant industry context, and in particular current and emerging marketing technologies and the opportunities they present • legal issues that impact on marketing activities: - Australian consumer law - copyright and intellectual property considerations - the Privacy Act 1988 - specific issues arising from use of new technologies • ethical considerations for marketing: - appropriate use of images and text - codes of practice - protection of children - targeting of particular groups in the community • sustainability considerations, opportunities and constraints for marketing in the relevant context, and those related to: - cultural and social sustainability SITXMPR007 Student Assessment Booklet Page: 8 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 - economic sustainability of marketing initiatives - resource conservation and waste minimisation. Context and conditions for assessments: To comply with the assessment condition of this unit: RGIT will conduct practical assessment for this unit in its simulated hospitality environment In its class rooms Located either at 28-32 Elizabeth Street Melbourne VIC 3000 or Level 3, 162 Macquarie Street Hobart, TAS 7000, Australia. • Students will have access to suitable facilities, equipment and resources, including current information and communications technology to undertake the assessment tasks for this unit of competency. (Refer Appendix 1 for a detailed list of conditions) • Knowledge assessment for this unit will be conducted at RGIT classroom at location identified at timetable. • All RGIT assessor those are assessing this unit will satisfy the requirements specified in Standards for Registered Training Organisations’ requirements for assessors. Resources Required: The assessor will ensure that assessment is conducted in a safe environment and you have access to the following resources for the unit. - Computers with access to internet and printers - DIDASKO learner guide for unit SITXMPR007 - Access to Simulated or real product or services to develop marketing strategy or plan. Clustering/holistic assessment: There is no provision for clustering of assessments in this unit. Competency Requirements: To be judged competent in this unit, you will be required to demonstrate all indicators which are shown in the Marking Guide (assessor’s document). You must satisfactorily complete all assessment tasks to be Competent (C) in the unit. Students with unsatisfactory completion of any of the assignment tasks will be deemed Not Yet Competent (NYC). Assessors will ensure that the evidence collected meets the requirements of the Rules of Evidence (authentic, current, sufficient and valid) prior to entering results into the competency record sheet. Students unsuccessful at achieving “Satisfactory” for any assessment at the first attempt will be given two opportunities for reassessment. If the student is still deemed Not Yet Competent (NYC) after two reassessments in a unit of competency student will be required to repeat the unit as per the scheduled delivery of the course. For further details, refer to RGIT Re-Assessment Policy and RGIT Course Progress Policy. SITXMPR007 Student Assessment Booklet Page: 9 of 73 Version: 3.0 Responsibility: Course Coordinator Last Reviewed: June 2020 Assessment tasks Assessment description Location of assessment Assessment Task 1 (AT1) – Knowledge Test You are required to choose the correct option(s) from the choices given for the questions and present your assignment in a clear and professional manner. You