Destination and Visitor Management Your task Individually, you are required to write a 2000-word destination profile report, in which you must critically examine a film-based destination. Assessment...

DESTINATION AND VISITOR MANAGEMENT
ALNWICK CASTLE NORTHUMBERLAND
Table of Contents
Introduction    3
The Location and Region: Biographic Overview    3
The Amalgams of Destination    4
The Involvement of DMO and Analysis of Networks and Stakeholders    5
Pandemic Conditions and Rationale of Revised Tourism Policy    6
Conclusion    6
References    8
Introduction
The natural surroundings and a place, which is rich with historic significance, are the core components of attracting tourists across globe. In England, there are several tour destinations, which have attracted the attention of the global visitors, especially the ones, who have been serving as the film sets for some of the remarkable movies such as Harry Potter. The series has been placed to filming to one of the best locations ever found in the Northumberland of UK, the Alnwick Castle. The meadows with lush greenery all around as well as the finest structure of the castle make it a memorable experience to the visitors (Bakiewicz et al. 2017).
The castle has served the nation in many ways; it has remained the proud outpost for the English army in the medieval period and at the same time, it is the dwelling place for the Percy family for a long time. Additionally, the castle has served the purposes of the refugee camps in the tragic times and it has been converted to the college campus as well. There are so many varieties and ranges of places that one can visit in this castle, making it one of the finest tour destinations for those who love history and nature both.
The Location and Region: Biographic Overview
At first, it is significant to note here that Alnwick Castle was built in the 11th century, which is evident enough to show how old it is and how long it has been serving the nation with rich historical legacy. It was built soon after the Norman Conquest in the Northumberland region and this victory became pivotal in setting up the series of royal dynasties to rule over England. Since then, the castle has been one of the remarkable places, which have seen the rise and fall of many kingdoms.
However, since 1309, when Percy dynasty came to power, the castle became their permanent place for residence and it still serves them as their home. As mentioned by Bakiewicz et al. (2017), there are some parts of the castle, which have been used for different purposes and they will be explored later in the report. It is situated in the small town of Alnwick and it contains lush green gardens that are rich enough to enthral the attention of the visitors.
Furthermore, there is a rich combination of the medieval exteriors, which are stark and glittering in nature, speaking proudly of the victories and sieges conducted during various warfronts held over here. At the same time, the reformative era of Queen Victoria gave way to the new changes in the castle, giving it fine appearances of the medieval and the Victorian societies (Shapoval, Rivera & Croes, 2020). When visitors see the walls of the castle, they get tempted by the early history of England, which is filled with glories and adventures. The castle is located in the central part of the city and it became known when it was handed over to the shooting of Harry Potter series. Two parts of the movie are shot here and in most of the cases, visitors confuse it with the Hogwarts School of Magic (Benfield, 2020).
The Amalgams of Destination
In the context of reviewing the amalgams of the destination, it is enough to state that Alnwick castle is the second largest inhibited place for royal families in England after Windsor castle. It is monitored by the authority of tourism operating in the north east of Northumberland. There are more than 8 million visitors, who come to pay a visit to the castle every year, which is definitely a big number to focus on. The transformation of the tourism into business economy should be in focus as well because tourism facilities provide employment to the local people as well as it gives opportunities of growth to the local economy. As argued by Schiavone and Reijnders (2020), when it comes to the ground of practical realities, the tourism in Northumberland region gives access to the employment to the six major towns that are in the vicinity of castle.
Moreover, on cultural grounds, there have been many attracting places within the castle, which can make the tour to this place memorable. Built in 1309 by the Henry Percy,...