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Project for Chapter 13 Choose either Option A or Option B. Paper MUST be minimum of 500 words Option A AI-based software is getting smarter at analyzing qualitative data, words, phrases, and understanding the relationship among these words. These programs are able to analyze data generated through focus groups, surveys, online forums, call centers, help desks, and social media and are able to generate new insights. Such new insights could help businesses offer better customer service and products and services that are more appealing to their customers. Scotts Miracle-Gro, a major provider of lawn, garden, and outdoor-living products and services, recently noticed that a large number of customers were canceling lawnfertilizer service. Not knowing what was causing the problem, the company conducted a survey and asked customers to rank their satisfaction with the company offerings and other feedback. Using AI-based software called Luminoso (www.luminoso.com), Scotts analyzed the data, which yielded some interesting results. The reason customers were canceling the service was because they expected better customer service from the company. Although the words customer service were not cited specifically in the survey, the software was able to associate words such as “listen” or “not responsive” in order to come up with the finding. According to David Erdman, a senior analyst at Scotts, the company is now examining its customer service in order to make improvements. Luminoso performs its analyses by accessing a large database that stores common-sense knowledge and relationships (such as “if you drop a ball, it will fall”) that help understand how words and phrases relate to each other. 1. What problems were Scotts Miracle-Gro facing? 2. Which software was used to analyze data collected by Scotts? 3. How does a software tool such as Luminoso analyze data? 4. What are some strategic applications of software tools such as Luminoso? OR Option B Nuance Communication’s Dragon Speech Recognition Software and AT&T’s Natural Voices Wizzard Speech are two of the popular commercial NLPs currently on the market. After reading the information presented in this module and other sources, write a two-page paper that explains key features of each NLP. What are some of the business applications of each software program? What types of businesses will benefit the most from these types of software? PowerPoint Presentation Module 13 Intelligent Information Systems Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives (1 of 2) Define artificial intelligence and explain how AI technologies support decision making Describe an expert system, its applications, and its components Describe case-based reasoning, including the four Rs involved in its design and implementation Summarize each of the four types of intelligent agents and how they are used Describe fuzzy logic and its uses Explain machine learning and artificial neural networks Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Learning Objectives (2 of 2) Describe how genetic algorithms are used Explain natural-language processing and its major categories Describe the five benefits of integrating AI technologies into decision support systems Explain contextual computing Explain the AI impacts on automation Describe the ethical issues of AI Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. What is Artificial Intelligence? Related technologies that try to simulate and reproduce human thought behavior Artificial intelligence (AI) technologies Apply computers to areas that require knowledge, perception, reasoning, understanding, and cognitive abilities Concerned with generating and displaying knowledge and facts Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. AI Technologies Supporting Decision Making AI used in two types of decision-making analyses What-is analysis: used in transaction-processing systems and management information systems What-if analysis: used in decision support systems and to answer questions such as why, what it means, what should be done, and when should it be done Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Table 13.1 Applications of AI (1 of 2) Field Organization Applications Energy Arco and Tenneco Oil Company Neural networks used to help pinpoint oil and gas deposits Government Internal Revenue Service Software used to read tax returns and spot fraud Human services Merced County, CaliforniaExpert systems used to decide if applicants should receive welfare benefits Marketing SpiegelNeural networks used to determine most likely buyers from a long list Telecommunications BT Group Heuristic search used for a scheduling application that provides work schedules for more than 20,000 engineers Transportation American Airlines Expert systems used to schedule the routine maintenance of airplanes Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Table 13.1 Applications of AI (2 of 2) Field Organization Applications Inventory/forecastingHyundai Motors Neural networks and expert systems used to reduce delivery time by 20 percent and increase inventory turnover from 3 to 3.4 Inventory/forecastingSCI Systems Neural networks and expert systems used to reduce on-hand inventory by 15 percent, resulting in $180 million in annual savings Inventory/forecastingReynolds Aluminum Neural networks and expert systems used to reduce forecasting errors by 2 percent, resulting in an inventory reduction of 1 million pounds Inventory/forecastingUnilever Neural networks and expert systems used to reduce forecasting errors from 40 percent to 25 percent, resulting in a multimillion-dollar savings Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Artificial Intelligence versus Augmented Intelligence Augmented intelligence complements a decision maker’s capabilities The goal is to help the decision maker work smarter and faster Innovations in AI chips result in more smart devices, increasing efficiency and effectiveness Augmented intelligence benefits diverse industries including manufacturing, health care, construction, logistics and distribution, automotive and transportation, and security. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Robots (1 of 3) Most successful application of AI Excel at performing simple, repetitive tasks Free workers from tedious or hazardous jobs Typically have limited mobility and some have limited vision Example of a robot with advanced mobility and vision: Honda’s ASIMO Controlled by a computer program that includes commands Variable Assembly Language (VAL) Functional Robotics (FROB) A Manufacturing Language (AML) Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Robots (2 of 3) Personal robots have limited mobility, vision, and speech capabilities Often used as prototypes to test certain services Advantages of robots in the workplace No interpersonal or personnel issues Consistency Can function in dangerous environments Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Robots (3 of 3) Soft robots: simpler to make and cost less Typical applications High-speed food handling Precise pick and place Adaptive grasping Warehouse logistics Advanced assembly Medical field Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Expert Systems (1 of 2) Programs that mimic human expertise in a specific area human experts have solved successfully To be successful, must be applied to tasks that human experts have already handled Tasks in medicine, geology, education, and oil exploration Also used in search engines to better understand users’ queries Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Bidgoli, MIS, 10th Edition. © 2021 Cengage. All Rights Reserved. May not be