Practical task The case scenario is as follow: The Five Seasons hotel located in Winchester has the following room breakdown for May Rooms Beds Occupancy 75 single rooms = 75 55 occupied 60 Twin rooms...

Practical task
The case scenario is as follow:
The Five Seasons hotel located in Winchester has the following room breakdown for May
    Rooms                                            Beds                              Occupancy
    75              single rooms       =      75                                55 occupied
    60              Twin rooms        =     120              50 occupied by two people, 5 occupied by one person
    80             Double rooms     =     160            30 occupied by two people, 40 occupied by one person

 215               Rooms                        355                             180 rooms let (260 sleepers)
Using the information above, carry out a research into occupancy and room revenue demonstrating your understanding of the key aspects of techniques to measure and maximise them. It should include:
a) An explanation of revenue/yield management (ref. 4.1).
b) An analysis of sales techniques used to promote and maximise revenue (ref. 4.2).
c) An evaluation of the usage of forecasting and statistical data in the room division (ref 4.3).
d) A description with calculation of performance indicators used to measure the success of accommodation sales (ref 4.4).


1000-1500 words