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Micro Environment Report        4
    
MICRO ENVIRONMENT REPORT
Executive Summary
Amazon is a global corporation established in the United States that operates in a variety of fields including cloud computing, internet streaming, artificial intelligence, and e-commerce. In this paper, we look at one micro-environmental aspect that impacts Amazon's growth. Suppliers, rivals, public perception, market middlemen, and consumers are examples of these elements. For this assessment, the news article “Amazon reports strong 4Q results despite supply-chain snags” from ABC News is taken. With the context of this article, one micro environmental factor will be identified that has an impact on the havoc growth that Amazon has reported at the end of the quarter 4 of 2021.
Table of Contents
Executive Summary    2
Introduction    4
Identification And Analysis of Micro Environmental Factor    4
Identification Of Challenge or Opportunity and Recommendations    6
Conclusion    7
References    8
    
Introduction
There is no such thing as a business that exists and functions in a vacuum; rather, every firm exists and functions in an environment. In order to carry out the company's marketing plan, the marketing manager must first grasp the micro environment of the firm by prompt observation, market analysis, and other tactics. Today, the pandemic scenario is changing and posing problems to every business. Amazon, on the other hand, handled the problem with aplomb. Increased online sales helped Amazon achieve record earnings at the end of the fourth quarter, making it one of just a few corporations to benefit from the coronavirus outbreak. The most essential component in the micro environmental factor is the suppliers. They serve as a link between the business and its whole consumer value distribution network. The purpose of this study is to investigate how macro-environmental factors influence the performance of the company in a highly competitive setting, as well as to provide solutions and difficulties.
Identification And Analysis of Micro Environmental Factor
The suppliers are the preferred microenvironmental component. The suppliers of Amazon are the driving factor behind the company's unwavering success. Earlier in the Covid epidemic, Amazon made significant profits and added more than 200 million new Prime customers, and the business employed around 500,000 staff to fulfill the growing demand. In Q2, Amazon's net revenues...