QUAD 3 / DETAILED CASE STUDY, ANALYSIS AND STUDENT RECOMMENDATIONS ON XIAOMI
APPROACH AND ADAPTABILITY FOR POTENTIAL MARKETS
REVIEW THE CASE STUDY – XIAOMI ENTRY TO INTERNATIONAL MARKETS – NOTE THIS CASE
STUDY IS SHARED FOR ACADEMIC PURPOSES ONLY AND YOU ARE STRICTLY ADVISED NOT TO
FORWARD
AT THE END OF YOUR READING, ANSWER THE FOLLOWING QUESTIONS
EACH ANSWER 100-200 WORDS.
SECTION A – HISTORICAL
1. Why does Xiaomi need to enter international markets
2. Why does Xiaomi need to enter Taiwan, South Asia and India
3. How did Xiaomi enter the markets
SECTION B – CURRENT
1. In light of the present global geo-political situation, what challenges does Xiaomi
face
2. What challenges does Xiaomi face in India
3. What are your recommendations to overcome this situation
4. As an advisor to Xiaomi what are your recommendations on:
a. Entry to new markets
b. Expansion of product lines
c. Strategic alliances in key countries