question 1 -Strategic communication plays a critical role in the change-management process. Additionally, the communication style and approach needs to adapt through the stages of the change process....

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1. Strategic communication:    
According to Frandsen and Johansen, (2017) Strategic communication is the process in which communication is used as a resolute tool to complete the mission in the organization. According to Joseph, (2020) it is the mishmash of theory and practice which required the understanding of the outcome of culture in all aspects of marketing. It helps to recognize the outlook of the patrons need and behaviour, vogue in marketing strategies and shifts in global culture. It is one of the pivotal part in the organization because it entail creative thoughts and to have sound smart ideas.
Strategic communication is one of the preeminent procedures in the change management. It is one of the key ways to imply any changes in programmes or tasks. According to Juneja, It is also a strenuous process because it concerns people’s feeling in enlarging and swapping ideas in abundant medium. It is the adamantine, collate to other issues faced by the organization. Consequently strategic communication plays central role in the change management process. It conveys opportune info about the changes in expertise, pursuit, leadership and amalgam of things. It assists people to proceed from current position to the succeeding state.
The change management utilizes the strategies and plans to perform the changing process which pivots on the organizations maturation and to attain their goal. To achieve the changes the style and approach of communication must be clear, crisp, understandable and effective. According to Grossman (2022) the communication planning process entails five steps.
Step 1: assess the situation, people, channels and needs.
Step 2: design the change communication plan.
Step 3: arrange salient people for their expository influencer role.
Step 4: perform the communication plan.
Step 5: appraise what should be stopped, started and continued.
Assessment:
    One should assess the situation, people, channels and needs to prepare for the enlargement of change communication plan. Acknowledge who will face the consequence in the process of changes. It assists to plan suitably and the imparting must be customized. Consequently one should require the exhaustive information regarding the changes aspiring in each and every aspect and when it will be accomplished. Once the changes are acknowledged, the causes and motive should be documented. ‘What’ and ‘Why’ of the changes are the key factors which help to precede the changes. One must have the future vision to know the motive and pain points for the change which will take place for the enlargement of organization and it will assist to explain about the area of changes will be awaited to the employees. The powerful communication means should be required to convey the information to the employees, like direct report from the organization to the leader and leader to the stakeholders, or functional meeting, etc. This assists to convey the core idea to all the members in the organization or to the needed particular part.
Design the change...