Read the handout “SBA Vision, Goals and Objectives”.
Then apply the concepts and techniques learned in this module to complete the following:
- Develop a balanced scorecard (BSC) for the SBA (A BSC worksheet is available in Canvas).
- Create a strategy map that identifies performance drivers for the outcomes listed in the BSC and explains how they are related (A strategy map worksheet is available in Canvas).
Title Page WIDENER UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION STRATEGIC PLAN 2006 - 2015 PROGRESS REPORT SPRING 2011 SEMESTER Vision and Mission WIDENER UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION VISION AND MISSION Goals and Objectives VISION Widener University School of Business Administration’s vision is to be a premier business school in the region recognized for challenging trend-setting programs for educating future business leaders. MISSION At the Widener University School of Business Administration, we prepare students for successful careers and leadership positions in business. We provide a challenging educational environment that promotes life-long professional and personal growth through experiential and service learning. Our commitment to ethics and to diversity of thought, experience, and background inspires our students, faculty, and staff to become proactive and socially responsible citizens. As teacher scholars we value scholarship and generate knowledge that is valuable to our profession and the business community. We embrace the interests of our stakeholders and engage them in our programs and activities. VISION Widener University School of Business Administration’s vision is to be a premier business school in the region recognized for challenging trend -setting programs for educating future business leaders. MISSION At the Widener University School of Business Administration, we prepare students for successful careers and leadership positions in business. We provide a challenging educational environment that promotes life -long professional and personal growth through experiential and service learning. O ur commitment to ethics and to diversity of thought, experience, and background inspires our students, faculty, and staff to become proactive and socially responsible citizens. As teacher scholars we value scholarship and generate knowledge that is valuabl e to our profession and the business community. We embrace the interests of our stakeholders and engage them in our programs and activities. Goal 2: Develop high quality graduate program s that enhance students’ job performance and career advancement through state -of-the-art courses offered in flexible delivery modes. Objective 2.1 : Provide a cross -disciplinary approach in MBA core courses, opp ortunities for more electives, and foundation level courses in flexible modes. Objective 2.2 : Develop graduate study opportunities that feature credit and non -credit offerings in flexible modes that complement students’ experiences and advance their caree rs. Objective 2.3 : Create an environment that encourages faculty to develop courses that address current issues and offer them in suitable delivery modes. Objective 2. 4: Ensure that offerings meet needs of the students and employers. Objective 2. 5: Strengthen career advising and placement services for graduate students and alumni. Goal 3: Grow School’s graduate student enrollment while maintaining desirable levels of diversity and quality in the student body. Objective 3.1: Expand course offerings to those geographic locations that have high-growth potentials. Objective 3.2: Partner with large businesses to expand on-site program offerings. Objective 3.3: Expand offerings to wider geographic areas and provide time-flexibility to students. Objective 3.4: Increase certificate programs. Objective 3.5: Partner with other domestic and international higher education institutions to offer joint graduate programs. Objective 3.6: Create a web site that is dynamic, interactive, and continually updated. Goal 3: Grow School’s graduate student enrollment while maintaining desirable levels of diversity and quality in the student body. Objective 3.1: Expand course offerings to those geographic locations that have high -growth potentials. Objective 3.2: Partner with large businesses to expand on -site program offerings. Objective 3.3: Expand offerings to wider geographic areas and provide time -flexibility to students. Objective 3.4: Increase certificate programs. Objective 3.5: Partner with other domestic and international higher education institutions to offer joint graduate programs. Objective 3.6: Create a web site that is dynamic, interactive, and continually updated. Goal 4: Engage all School of Business Administration faculty in high quality research, the pursuit of teaching excellence, service to profession and community, and active participation in the school’s and the university’s programs and events. Objective 4.1: Every full-time faculty member will be academically and/or professionally qualified. Objective 4.2: Faculty will strive for high quality research on a national level and will publish in journals preferred by our aspiring institutions. Objective 4.3: Faculty will present their research at conferences that will lead to publications in high quality journals. Objective 4.4: Develop a multiple measure of teaching excellence to include student evaluations, peer reviews, and syllabi content and currency. Objective 4.5: Faculty merit will include a measure of advising quality as well as a measure of institutional citizenship that includes participation in student, university, and community programs and events. Objective 4.6: Encourage faculty to participate in activities, such as serving as journal editors, paper reviewers, board members in professional and civic organizations, etc. that will raise the profile of the SBA. Goal 4: Engage all School of Business Administration faculty in high quality research, the pursuit of teaching excellence, service to profession and community, and active participation in the school’s and the university’s programs and events. Objective 4.1: Every full-time faculty member will be academically and/or professionally qualified. Objective 4.2: Faculty will strive for high quality research on a national level and will publish in journals preferred by our aspiring institutions. Objective 4.3: Faculty will present their research at conferences that will lead to publications in high quality journals. Objective 4.4: Develop a multiple measure of teaching excellence to include student evaluations, peer reviews, and syllabi content and currency. Objective 4.5: Faculty merit will include a measure of advising quality as well as a measure of institutional citizenship that includes participation in student, university, and community programs and events. Objective 4.6: Encourage faculty to participat e in activities, such as serving as journal editors, paper reviewers, board members in professional and civic organizations, etc. that will raise the profile of the SBA. Goal 5: Create an organizational environment at the School of Business Administration that will stimulate and reward innovation, provide for efficient development and implementation of new programs and other competitive initiatives, and promote effective management of ongoing programs. Objective 5.1: Revise the organizational structure and policies of the SBA to enhance creation, implementation and support of new and ongoing programs, projects, and initiatives. Objective 5.2: Acquire external funds to reward faculty, staff, and administrators for their efforts in new program developments, implementations, and assessment of these programs. Objective 5.3: Reward innovation in design, redesign, delivery, and assessment of all ongoing programs. Goal 5: Create an organizational environment at the School of Business Administration that will stimulate and reward innovation, provide for efficient development and implementation of new programs a nd other competitive initiatives, and promote effective m anagement of ongoing programs . Objective 5.1: Revise the organizational structure and policies of the SBA to enhance creation, implementation and support of new and ongoing programs, projects, and initiatives. Objective 5.2: Acquire external funds to rew ard faculty, staff, and administrators for their efforts in new program developments, implementations, and assessment of these programs. Objective 5. 3: Reward innovation in design, redesign, delivery, and assessment of all ongoing programs. Goal 6: Create mutually beneficial partnerships with regional businesses that will increase our visibility and recognition, contribute to faculty development, and provide career and experiential learning opportunities for our students. Objective 6.1: Encourage faculty to participate in faculty internships in industry. Objective 6.2: Engage members of the SBA Business Advisory Council and Executives in Residence to be ambassadors to regional businesses to promote SBA programs and initiative. Objective 6.3: Increase the quantity and quality of post graduation career opportunities for our students. Objective 6.4: Encourage faculty to partner with business professionals in team-teaching. Objective 6.5: Increase student exposure to the business world. Objective 6.6: Host conferences in topics of contemporary concern to business interests in the metropolitan area. Goal 6: Create mutually beneficial partnerships with regional businesses that will increase our visibility and recognition, contribute to faculty development, and provide career and experiential learning opportunities for our students. Objective 6.1: Encourage faculty to participate in faculty internships in industry. Objective 6.2: Engage members of the SBA Business Advisory Council and Executives in Residence to be ambassadors to regional businesses to promote SBA programs and initiative. Objective 6.3: Increase the quantity and quality of post graduation career opportunities for our students. Objective 6.4: Encourage faculty to partner with business professionals in team -teaching. Objective 6. 5: Increase student exposure to the business world. Objective 6.6: Host conferences in topics of contemporary concern to business interests in the metropolitan area. Goal 7: Develop life-long learning and career enhancement initiatives. Objective 7.1: Help alumni, undergraduate, and graduate students, and faculty and staff to achieve their professional goals. Objective 7.2: Increase alumni involvement in SBA activities. Objective 7.3: Increase the participation of alumni and the general public in SBA life-long learning and career development programs. Goal 7: Develop life -long learning and career enhancement initiatives . Objective 7.1: Help alumni, undergraduate, and graduate students, and faculty and staff to achieve their professional goals. Objective 7.2: Increase alumni involvement in SBA activiti es. Objective 7.3: Increase the participation of alumni and the general public in SBA life -long learning and career development programs. GOALS Goal 1: Create a challenging undergraduate program that motivates students to learn, inspires them to be responsible citizens, and develops their career potential through a rigorous classroom experience and experiential learning opportunities. Goal 2: Develop high quality graduate programs that enhance students’ job performance and career advancement through state-of-the-art courses offered in flexible delivery modes. Goal 3: Grow School’s graduate student enrollment while maintaining desirable levels of diversity and quality in the student body. Goal 4: Engage all School of Business Administration’s faculty in high quality research, the pursuit of teaching excellence, and active participation in the school’s and the university’s programs and events. Goal 5: Create an organizational