Richelle Ng is the owner of Ring Marketing. She is considering marketing a new product that will cost $45,000. If Richelle decides to market the product and the product is successful, Ring Marketing...


Richelle Ng is the owner of Ring Marketing. She is considering marketing a new product that<br>will cost $45,000. If Richelle decides to market the product and the product is successful, Ring<br>Marketing will have revenues of $80,000. If the product does not succeed, the company will<br>only have revenues of $33,000. Richelle estimates that there is a 0.52 probability that the<br>product will succeed.<br>Richelle can also decide to conduct a test market for $2,400 before deciding to go to the full<br>market. The probability that the test market will be positive is estimated at 75%.<br>If the test market is positive, Richelle feels the chance of product success is 90%.<br>If the test market is negative, Richelle feels the chance of product success at only 15%.<br>3|Page<br>a) Draw a decision tree. Ensure that the intermediate values are put on the proper<br>branches of the problem. On the Decision Tree output, prune the branches that are not<br>needed and highlight the entire optimal strategy.<br>b) State in words the optimal strategy for Ring Marketing (all stages) and the associated<br>EMV.<br>

Extracted text: Richelle Ng is the owner of Ring Marketing. She is considering marketing a new product that will cost $45,000. If Richelle decides to market the product and the product is successful, Ring Marketing will have revenues of $80,000. If the product does not succeed, the company will only have revenues of $33,000. Richelle estimates that there is a 0.52 probability that the product will succeed. Richelle can also decide to conduct a test market for $2,400 before deciding to go to the full market. The probability that the test market will be positive is estimated at 75%. If the test market is positive, Richelle feels the chance of product success is 90%. If the test market is negative, Richelle feels the chance of product success at only 15%. 3|Page a) Draw a decision tree. Ensure that the intermediate values are put on the proper branches of the problem. On the Decision Tree output, prune the branches that are not needed and highlight the entire optimal strategy. b) State in words the optimal strategy for Ring Marketing (all stages) and the associated EMV.

Jun 09, 2022
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