Assessment 1 Business Model Deconstruction Task Description: To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and...

BUSINESS
MODEL DECONSTRUCTION
TABLE OF CONTENTS
Description of business and industry    3
Describing the business model canvas    3
Key relationship    4
Critical success factor    4
Factors contributing to downside risk    5
Changes in the business model    6
References    7
Description of business and industry
In the modern era, e-commerce has emerged as one of the most potential and fastest growing industries in the entire world. Considering the case of nations such as Australia, the advanced information technology structure and increasing demand of customers are the major factors which are contributing to the growth and development of the e-commerce industry. At present, there are many small and large scale companies which are offering the different types of services and products to customers with the help of e-commerce.
For the present study, GlamCorner is selected as an organisation, and the company was founded in the year 2003. The chosen enterprise is indulged into the business of offering designer dresses and various accessories to women in Australia so that they can wear the same on special occasions (GlamCorner, 2018). The dresses and accessories are provided on a rental basis, and GlamCorner has collaborated with different national and international designers. The brand is operating with its official website which includes a collection of more than 5000 dresses with latest designs.
Describing the business model canvas
Business canvas model is a tool which is used by many companies and organisations with an objective to determine their core operations and functions. The use of business canvas model helps enterprises to understand the overall effectiveness of different functions and supports in carrying out further improvements in the business functions (Gonçalves & da Silva, 2017). Key activities, key partnership, cost structure, revenue streams, customer relationship, value proposition and customer segment are some functions which are included in the business canvas model. In context of key partners, it can be stated that GlamCorner has formed partnership with designers which are operating at international and national level. The company is using open channels of communications where the designers are allowed to present their views and suggestions in process such as strategy formulation and decision making.
GlamCorner currently offers dresses and accessories to women in Australia which they can wear on different types of occasions. The unique selling proposition of the selected business is that it offers designer dresses and accessories on rental basis. Thus, the customers are able to satisfy their need of wearing dress designed by famous designers by paying a nominal charge for the same. To create value for all its customers, GlamCorner emphasises on offering high quality products and services to them (Ritala et al. 2018). Apart from this, long-term relationship with the customer is maintained by offering services such as personal assistance. The assistant supports the individuals in selecting the best outfit or dress which they can wear on any kind of special occasion (Blasi, Caruso & Viganò, 2017).
At present, the target market of GlamCorner includes women which fall under the category of high income group and who wish to wear dresses designed by famous international designers. To carry out smooth flow of all operations and activities, it is required by companies to make sure adequate and required resources are always available. GlamCorner primary resources include its staff members and the designer who are associated with the company. These resources allow the brand to satisfy the need and demand of people in the target market in every...