SITXMPR007 Develop and implement marketing strategies
An external marketing consultant can help you with the following (select all that apply) :
Select one or more:
Pricing
Profitability projections and analysis
Brand development
Advertising
Market opportunity analysis
Buying shares
Sales force management
A typical corporate or company vision statement will be brief and to the point; it will say a lot in just a few words, so those words must be very carefully chosen.
Select one:
o True
o False
Business performance is measured by how many people it employ’s.
Select one:
o True
o False
If the marketing strategies are effective the profits of the business will increase over time.
Select one:
o True
o False
A customer trend analysis will consist of the following (select all that apply):
Select one or more:
How is the current economic situation impacting consumers in developed and high-growth markets?
How and where are global consumer trends and drivers impacting your markets and consumer groups?
How can you identify consumer similarities and differences worldwide?
How can an understanding of changing consumer lifestyles and values fuel your new product innovation and service offers?
A comparable market analysis evaluates the sales and prices of similar products within a given business sector.
Select one:
o True
o False
Statistics is the study of the collection, analysis, interpretation, presentation, and organisation of food.
Select one:
o True
o False
The busier a business becomes the more staff it will require.
Select one:
o True
o False
The Sale of Goods Act 1923 is the legislation that governs the way products can be sold.
Select one:
o True
o False
a) Define “sustainability
b) What is a SWOT analysis?
c) What is a “mission statement”?
d) A marketing strategy goal is increasing sales and achieving a sustainable competitive advantage.
Select one:
o True
o False
e) “Innovative ideas” means “old ideas”?
Select one:
o True
o
o False
What is a marketing plan?
After the marketing plan has been created & reviewed it must be submitted to management for approval.
Select one:
o True
o False
Preparing an agenda in advance of the marketing meeting is not needed as all participants know what the meeting will cover.
Select one:
o True
o False
What are internal & external contingencies that could affect the marketing plan?
What are some of the ways that you could use to market your restaurant?
Keeping statistical data is very important when analysing the effectiveness of the marketing plan.
Select one:
o True
o False
What are some of the reasons why you might change the marketing plan?
What is “performance benchmarking”?
This activity is:
This assessment will be conducted as a group assessment. Your assessor will allocate students into 4 groups. One student within the group will act as the CEO of a restaurant whilst the others can act as the marketing team.
The task is to create a marketing plan for a restaurant. It can be a fictitious restaurant or an existing one
1 Collect and analyse information on the internal business environment
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2 Collect and analyse information on the external business environment
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3 Develop marketing strategies
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4 Prepare marketing plan
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5 Implement and monitor marketing activities
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6 Conduct ongoing evaluation
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The following skills will be assessed:
· communication skills to lead consultation with stakeholders and colleagues
· critical thinking skills to analyse complex information about internal and external business environments from varied sources
· initiative and enterprise skills to proactively identify creative marketing opportunities
· literacy skills to:
· research complex and potentially unfamiliar business and marketing information
· write complex plans and reports
· numeracy skills to develop marketing resource strategies and scenarios
· planning and organising skills to coordinate complex planning and implementation processes
· problem-solving skills to evaluate marketing activities and challenges, and develop strategic responses
· technology skills to evaluate the potential of current and emerging marketing technologies
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