Students to reflect on what they have learnt in class and apply to a real life scenario• Ideally they should approach where they currently work or contact a previous employer or personal contact•...

Running Head: HOSPITALITY MANAGEMENT                        1
HOSPITALITY MANAGEMENT                                7
HOSPITALITY MANAGEMENT
Table of Contents
Slide 1: Title Slide    3
Slide 2: Introduction to the Chosen Company    3
Slide 3: Factors Affecting Revenue Decisions    3
Slide 4: Revenue Optimisation Opportunities: Price Optimisation    4
Slide 5: Revenue Optimisation Opportunities: Inventory Optimisation    4
Slide 6: Revenue Optimisation Opportunities: Marketing Optimisation    5
Slide 7: Recommendations    5
Slide 8: Conclusion    6
Slide 9: References    7
Slide 1: Title Slide
Hospitality Management in Craveable Brands & Reflecting on My Learning on It
Slide 2: Introduction to the Chosen Company
· Hospitality company in Sydney— Craveable Brands
· Major franchisor
· Deals with 400 owners and 600 restaurants chains
Craveable Brands is a hospitality company, which acts as a franchisor for major food brands such as Red Rooster, Oporto and Chicken Treat. They cater and support over 400 small business owners who are operating nearly 600 restaurants with workforce around 13000 people. They serve over 1 million customers every week. They have ambitious and forward thinking staffs (Craveable Brands, 2021).
The team has several international collaborations and extensive expertise over restaurant operations, human resource as well as industrial relations, marketing and development. I got to know about all these data in a more elaborate manner from an ex-employee of Craveable Brands, who is a friend of mine.
Slide 3: Factors Affecting Revenue Decisions
· Data Collection
· Segmentation and Analysis
· Revenue Channels
· Forecasting and Influencing Demand
· Re-evaluation
It starts from data collection when deep and voluminous historical data need to be collected to predict consumer behaviour, analyse the trends and estimate the intensity of the competition. Information that is more critical about products being offered, prices are important to decide on strategy. All pulled data helps to segment the customers under different categories based on their purchasing habits, spending trends, requirements and changing preferences.
As mentioned by Phillips (2020), the analysis helps to tabulate this information in an organised manner so further brainstorming can...