Take-Home Case Study Assessment: (20%)Length: 2,500 wordsFormat: Business ReportIn this assessment, we are seeking to understand your business knowledge. That is, your strategic thinking insights...

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Take-Home Case Study Assessment: (20%)


Length: 2,500 words


Format: Business Report


In this assessment, we are seeking to understand your business knowledge. That is, your strategic thinking insights applied to a series of set questions on a case study.


Your individual report will be no more than 2,500 words that respond to circumstances to be provided in acase study. This will also include four questions that you will be required to respond to.


The task is to take the information contained in the case study and the models and frameworks studied during the course and use them to provide your strategic thinking insights.


Your focus will be on answering set questions in the context of the case study in a report format. The report requires you to respond tofour-set questions; have an introduction that sets the context and defines the purpose; and, the conclusion highlighting the key findings from your analysis. It doesn't require an Executive Summary. It will need to have all references listed as per RMIT referencing standards (APA style).



Case Study Questions:


Please answer the following questions -



  1. Sustainability has three system fronts. These are environmental (planet), social (people), and economic (profit). What are the sustainable factors associated with meat alternatives in seafood?




  1. Meat alternatives in seafood are expensive to produce due to its early stage of development. From a business model perspective, what are the challenges associated with its scalability?







  1. What are some of the marketing issues faced by meat alternatives in the seafood food category? As an entrepreneur, how could you plan to overcome these issues when planning to bring this product category to market?





  1. Explain each of the four phases that you would apply to find your penetrated market for meat alternatives in seafood? Why are all customers (end-consumption group) not equal?

Answered 1 days AfterOct 27, 2022

Answer To: Take-Home Case Study Assessment: (20%)Length: 2,500 wordsFormat: Business ReportIn this assessment,...

Bidusha answered on Oct 29 2022
43 Votes
Seafood Over Meat        4
SEAFOOD OVER MEAT
Table of Contents
Introduction    3
Sustainable Factors in meat alternatives in Seafood    3
Challenges in Scalability    4
Issues faced by meat industry alternatives    5
Ways to deal with the issues faced by Seafood Industry    6
Market Penetration for Seafood Industry    7
Global Processed Seafood Market Overview    8
Changes in Supply and Demand of Seafood    10
Consumption Trends    10
Conclusion    12
References    13
Introduction
Developing interest has been displayed in the creation and production of plant-and cell-based substitutes for domesticated animals’ meat throughout the course of recent years. Even though meat alternatives ha
ve been promoted for their capacity to forestall or reduce the natural, animal government assistance, and, at times, general medical problems connected with the production and consumption of cultivated meat, little exploration has been finished to basically assess the more extensive likely general wellbeing and food frameworks suggestions related with meat alternatives. Looking at the production and consumption of plant-based meat alternatives and cell-based meats to those of cultivated meat, this examination inspects the significant general wellbeing, natural, animal government assistance, financial, and administrative repercussions. To additionally illuminate the conversation encompassing the creation and showcasing of plant-based alternatives and cell-based meats, this examination has recognized various exploration holes that need extra examination, in a perfect world with freely funded peer-checked on investigations.
Sustainable Factors in meat alternatives in Seafood
Alternatives to seafood are additionally being created to address stresses over the exhaustion of numerous wild fisheries all over the planet as well as the ecological impacts and limitations associated with many sorts of hydroponics (i.e., cultivated fish) production [Food and Horticulture Association of the Unified Countries. There is minimal any concentrate on the assembling or consumption of seafood substitutes, yet since they are produced using equivalent components, we assume that a significant number of the ramifications might be concluded from concentrates on earthly meat substitutes. For simplicity of perusing, "meat alternatives," "plant-based substitutions," and "cell-based meats" all allude to seafood substitutes except if generally determined (Roques et al., 2020).
Ordinary seafood consumption, especially "sleek" fish, and a few mollusks wealthy in omega-3 unsaturated fats, has been connected to numerous medical advantages, remembering a diminished gamble of cardiovascular illness for grown-ups and worked on mental improvement during pregnancy and outset. This is rather than the wellbeing concerns connected to the consumption of red and handled meat. Be that as it may, regardless of the extension of hydroponics, there is not sufficient seafood open all around the world for everybody to eat at the suggested rates and advantage from the wellbeing benefits.
Although stresses over food security are not restricted to animal items, large numbers of the microscopic organisms that cause foodborne illness, including Salmonella, Escherichia coli, Campylobacter, and Listeria, are found in the stomachs of animals. Animal-determined microbes can invade the food framework through various channels, for example, in the event that excrement is spread by overflow onto encompassing horticultural fields or pollutes water system water supplies. More explicitly, assuming an animal's gastrointestinal system is unexpectedly cut during handling and butcher, the spilled items could pollute meat in huge amounts.
Challenges in Scalability
Scalability is the recent concern for the area. Seafood presents huge challenges since imitating the flavor and texture is troublesome. Salmon produced using crude cells is delivered by Wild Kind, for example. A fiery salmon roll right now costs roughly $200, which is clearly impractical. The innovation plays a significant part in scalability (Siegrist & Hartmann, 2019). Advancement is as yet missing, especially in cell-based advances. The "platform" methodology utilized in production helps with embellishment the developed cells into the completed great. Organizations can't currently create various tissues from a similar platform. Research and development is presently unfit to stay aware of interest or traditional meat and seafood organizations' production rates. In any case, on the grounds that the muscles of authentic fish might be less difficult to duplicate, many individuals imagine that seafood substitutes are simpler to work with in such manner than cell-based meat. Individuals for the most part eat with their eyes. A particular spotlight on the region of the supermarket the item is shown in as well as enticing phrasing ought to be paid to draw clients who might regularly pick customary choices (Reverter et al., 2021).
Put less accentuation on the item's status as a seafood substitute and more accentuation on its flavor and quality. In specific countries, legislatures have passed regulations overseeing what might be marked as meat. Albeit this issue is not common all over the place, business members ought to be aware of difficulties while choosing which regions to investigate. This is likewise beneficial for advertisers. The restrictions on naming can motivate inventive marking and uniqueness. These alternatives ought not be seen as sound, as indicated by clearly naysayers. All things being equal, they could be ready in similar way as different dinners. In this market, contenders ought to underscore the taste and least handling. Scalability is an issue since the elective seafood area is still in its beginning phases of improvement. Organizations will actually want to develop thanks to specialized progressions, quite in the area of cell-based seafood, and gain a benefit over rivals.
Issues faced by meat industry alternatives
Albeit the market for plant-based feast arrangements is developing, it will in any case need to defeat various deterrents before it can engage the typical consumer. Three regions specifically present gamble to the industry (Rawski et al., 2020):
•    Technology Hazard: to foster inventive protein items that can match the kind of meat and give clients more decisions, the area should go on down its street of development. It will require new item definitions, impressive production network upgrades, fixing detailing, and cycle advancement, all of which will help to bring down expenses to contend with customary choices.
•    Market Hazard: Customers should be educated and convinced that these original feasts...
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