Task Summary
Develop a case study on the leadership demonstrated by a hospitality organisation in
relation to one (1) of the following 4 global hospitality leadership situations:
1. Ethics (for example, commissions to online travel agents, overbooking, etc.);
2. Sustainability.
3. Employee relations (for example, salary, benefits, working environment, expatriate
workers, etc.).
4. Cultural diversity.
You should first identify one of the four areas for discussion that are listed and then choose
a hotel leader/brand or hospitality organisation which is focussing on that issue.
You can use your personal experiences of working in hotels or other hospitality sectors, or
you can research a hotel leader/brand or other hospitality organisation online.
________________________________________________________________________
Your case study report should consider the following points, using this suggested format:
Table of Contents
Introduction
– outlining what the topic of the report is and then briefly discuss what the
reader will learn from reading the report. It usually does not include any referencing.
1. Context for the Case Study
1.1. Explain the area of discussion you have chosen (ethics, sustainability, employee
relations, cultural diversity) – why is this an important area for global hospitality?
1.2. Identify and briefly discuss the hotel leader/brand or other hospitality organisation
that has been a leader in this area.
1.3. Why are they a leader in this area - what specific initiatives have been developed and
implemented in relation to the situation?
1.4. How have they been publicly recognised in relation to this situation? (for example,
have they won awards, peer praise, industry recognition etc?)
2.
Leadership Case Study
2.1. What leadership behaviours, attitudes and styles have been used/applied throughout
the implementation of these initiatives? Did they demonstrate any adaptive or
situational leadership in relation to this situation?
2.2. How were these initiatives shared and communicated?
2.3. Are there any ethical issues associated with implementation?
3.
Critical Evaluation
A Critical evaluation of the leadership behaviours, attitudes and styles used – was this
leadership effective? How would you evaluate the leader’s overall response?
Conclusion – summarising the key points that you made in the body of your report,
including the main theory applied. Do not include new information or any references in a
Conclusion. It is simply a summary of previous information.
Reference list
– minimum of 6 academic and/or industry-related sources with separate
listing for visuals/images.
Please refer to the Task Instructions for details on how to complete this task.