Tasks • Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics. You may refer to external sources of information to...

Tasks
• Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms
of data coverage and data metrics. You may refer to external sources of information to justify your
evaluation;
• Develop two analytics solutions to analyse the dataset using any two of the three software packages
covered in the subject. It is recommended to explore insights among data to pinpoint characteristics
of each segment, for example, age or gender distribution for product type;
• Based on the insights obtained from analytics solutions and any external sources of information,
recommend effective marketing strategies (market opportunities, targeted customers, channels for
campaigns, etc.) for a potential client intending to enter these new industry segments in Australia.
You need to decide on the number of recommendations with a brief justification for your choice.
Recommendations should refer to visualisations (a combination of diagrams and charts) from your
analytics solutions and external references.
• You are free to make reasonable assumptions and justifications given the educational nature of this
case study.