The Balanced Scorecard (BSC) is a means for measuring and managing all aspects of organizational performance. The Balanced Scorecard translates mission and strategy into objectives and measures. It is...

Q3 (c)

Extracted text: The Balanced Scorecard (BSC) is a means for measuring and managing all aspects of organizational performance. The Balanced Scorecard translates mission and strategy into objectives and measures. It is a set of measures that gives top management a fast but comprehensive view of the business. In the global knowledge economy, the creation, sustenance and the application of knowledge has become the key differentiator of success in an organization. Many companies have realised that management of knowledge and the knowledge workers as a critical source of competitive edge than the traditional effective physical asset management. Required: c. Evaluate the need of BSC in measuring and managing intangible assets for value creation.