The Business plan is for : ( Mobile Steam Cleaning Green Technology For Car Wash Services ) in Saudi Arabia. The Assessment is to do only the part No. 5.0 (Strategy & Implementation Summary) as per...

STRATEGY AND IMPLEMENTATION SUMMARY
Table of Contents
Marketing Strategy    3
Product    3
Place    3
Price    4
Promotion    4
Market Segmentation and Positioning    4
Sales Strategy    4
Sales Forecast    4
Daily Revenue Forecast    5
References    6
Marketing Strategy
Accent Car Wash Services is based on a mobile steam cleaning green technology and located in the Al-Jawf region of Saudi Arabia. Due to the climatic conditions of Saudi Arabia, which comprises of high frequency sand storms, there is a regular and critical need for intensive cleaning services in the car wash market. Heavy consumption and scarcity of water have driven Accent Car Wash Services to use more innovative, affordable and sustainable methods to save both water and money. In addition to that, the increased number of cars, the drastic climatic requirements that of the hot desert regions and a strong luxury car market has opened up the avenues for car wash companies such as Accent Car Wash Services (KEN RESEARCH, 2019). In this regard, the 4P’s of Marketing Mix will be discussed, that is, Product, Place, Price and Promotion.
Product
The services that will be offered to the customers, namely, steam wash, mobile car and truck washes, self-service car washes, truck and bus washes, complimentary services along with other offerings such as mobile automotive detailing services such as cleaning and polishing will try to serve the customers to the maximum extent. The products that will be offered in addition to steam cleaning green technology would be of high quality which will most definitely satisfy the needs of the customers as well as the weather conditions of Saudi Arabia. According to Nabi et al. (2019), the steam technology on which the business will mostly depend on, is an extremely environment friendly initiative that has not been explored in the car wash market earlier. The traditional bucket cleaning is still in trend in the Al-Jawf region; therefore, the green technology of steam cleaning will be a major breakthrough in the car wash market.
Place
The central aim of Accent Car Wash Services is to gain customers by placing itself in a position where it can dominate the market. Through the process of offering excellent car wash and design services, by maintaining honesty and...