The third assignment focuses on the important topic of ethics and privacy in relation to business analytics. There are three case studies provided and you are required to analyse and provide answers to the questions outlined below. You can use lecture material and literature to support your responses
La Trobe Business School BUS5PB 1 BUS5PB - Principles of Business Analytics Assignment 03: Data Ethics and Privacy Marks: 30% Assignment Type: Individual Due Date: 11:00 PM Sunday 2nd June 2019 (submit online to LMS). The third assignment focuses on the important topic of ethics and privacy in relation to business analytics. There are three case studies provided and you are required to analyse and provide answers to the questions outlined below. You can use lecture material and literature to support your responses. 1.0 Case Study – Prevention better than litigation? Monitoring of employee computer use: 1.1 Is it ethical for organisations to monitor employees to detect access to pornography and then sack them if they have accessed it? Discuss. (6 marks) 1.2 Giving consideration to your response to 1.1, present an Analytical solution that can avoid the ethical and privacy issues raised while helping the organisation achieve what they want to. For your specific solution, discuss the ethical and privacy concerns that may arise and how they are dealt with. (6 marks) 2.0 Case Study – The Ethics of Classification: 2.1 Do you think that using attributes such as weight, chronic illness and marital status is ethical in this specific case study? Why or why not. (3 marks) 2.2 Giving consideration to 2.1, what attributes will you consider in your classification model to achieve the same outcome for the hospital? (3 marks) 2.3 Is there a better alternative to 2.2’s classification model in your view as a data scientist? If so, discuss your solution to help achieve the hospital’s desired outcome(s)? (3 marks) 2.4 In the context of 2.3, discuss the measures that the hospital can take to protect their patients’ data from being used unethically? (3 marks) 3.0 Case Study – Privacy and security breaches at Acxiom: 3.1 What could Acxiom do to increase the security and privacy of its customers’ data? (2 marks) 3.2 Based on the article cited in this case study and your own research, do you think the government should have access to private-sector data? (2 marks) 3.3 In addition to government, what organisations might need access to private data for security reasons? (2 marks) La Trobe Business School BUS5PB 2 Report guidelines 1. Your final report should include answers to all the case study questions, and a reference list written in Microsoft Word (font size 11) and submitted as a single Word file. Marking rubric A grade will be awarded to each of the questions and then an overall mark determined for the entire assessment. The rubric below gives you an idea of what you must achieve to earn a certain ‘grade’. As a general rule, to meet a ‘C’, you must first satisfy the requirements of a ‘D’. And for an ‘A’, you must first satisfy the requirements of a ‘B’, which must of course first meet the requirements of a ‘C’ and so on. Giving the nature of these questions, we have a single marking rubric as follows. Criterion A B C D Case Study answer Pretty much faultless, achieving what a B grade has done but taken to a level where the argument presented is highly thought-out, well- connected between one another, and clearly demonstrates an understanding of the case presented. If required, relevant assumptions are made and these assumptions are logical and evidence driven. Additional research undertaken to support arguments of ethics and privacy is also further supported by literature about the problem context. There is good depth to the discussion and the arguments presented goes beyond what is covered in the lecture material. It is logical, articulated and well- backed by research into ethics and privacy. There is evidence that the answer is well- thought out and there is a demonstrated understanding of ethics and privacy concerns in the relevant local context and the context of the problem. The answer presented is given some thought but draws its discussion points from inadequate or limited sources. The arguments presented is logical and articulated. While the argument is acceptable, it could be stronger or more considered. The answers should demonstrate a step up from a “common sense” response. The most basic answer is provided but the arguments are unclear, incomplete or shows a lack of thought. The answers clearly draw materials and insights from a limited source or is put together just enough to present an argument. Answer appears to be responding from the “common sense” of an individual rather than taking time to understand the deeper aspects of ethics and privacy. Other information • Standard plagiarism and collusion policy, and extension and special consideration policy of this university apply to this assignment. • By submitting your work online, the declaration on the university’s assignment cover sheet is implied and agreed to by you. La Trobe Business School BUS5PB 3 La Trobe Business School BUS5PB 4 La Trobe Business School BUS5PB 5 La Trobe Business School BUS5PB 6