SUNDERLAND BUSINESS SCHOOL Assignment Brief Number 1 Submission Format: The submission is in the form of an individual written report. This should be written in a concise, formal business style using...

There are two briefs as one assignment


SUNDERLAND BUSINESS SCHOOL Assignment Brief Number 1 Submission Format: The submission is in the form of an individual written report. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 1,000–1,500 words. Unit Learning Outcomes: LO1 Explain the role of marketing and how it interrelates with other functional units of an organization.. Assignment Brief: You are applying for the role of Marketing Manager of an organisation of your choice and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business. This will be presented as a report to the CEO and should include the following: 1. Introduction to the concept of marketing, including current and future trends. 2. An overview of the different marketing processes. 3. Explanation of the role and responsibilities of a marketing manager in the context of the organisation. 4. An explanation of how marketing influences and interrelates with other functional departments of the organisation. 5. The value and importance of the marketing role in the context of the organisation. 6. Conclusions that emphasise the significance of having effective interrelationships between different functional departments. Formative Feedback Opportunity Students will be given one opportunity to receive formative feedback. Please submit your assessment through the Canvas module assignment submission link on or before the formative assignment due date. You will then receive formative feedback from your assessor one week before the assignment submission date. Please note that any assessment submitted after the formative assignment due date will not be given any formative feedback. Important: Students who submit on the assignment submission date will not be given any feedback or guidance if the module assessment was Refer. We therefore strongly recommend students to submit their assessments by the formative assignment due date in order to receive feedback from the assessor. Grading Criteria Learning Outcome Pass Merit Distinction LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation   P1 Explain the key roles and responsibilities of the marketing function. P2 Explain how roles and responsibilities of marketing relate to the wider organisational context. M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment. M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation.   D1 Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation.     Further Guidance: 1. You should write this assignment as a formal report. 2. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. 3. You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system. 4. You should use diagrams and tables of figures where appropriate ensuring to reference their source using the Harvard Referencing method. 5. You are required to write your assignment within 2,000-2,500 words in order for your research and summarising skills to be developed, and for effective time management. You are required to ensure that the assignment addresses all of the assessment tasks. In the interests of good academic practice, an assignment submitted with excessive word counts (i.e. more than 10% in excess of the limit) may be returned to you. The word count excludes the title page, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables. 6. Your assignment should be submitted as a single document. 7. You could access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global. Link to www.highernationals.com Assignment Brief Number 2 Submission Format: Part A: A briefing paper of the situational analysis research to support the marketing plan goals and objectives. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. Part B: A completed marketing plan. A marketing plan template will be provided, but it is not mandatory to use this. The recommended word limit is 2,000–2,500 words (Part A + Part B). Unit Learning Outcomes: LO2 Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives. LO3 Develop and evaluate a basic marketing plan. Assignment Brief: With reference to assignment one, you have been appointed as the new Marketing Manager for your chosen organisation. The first objective you have been set is to research the competition and produce a marketing plan based on your findings. This assignment has two parts: Part A: Compare how your organization and your major competitor(s) use the various elements of the 7Ps marketing mix. This will be submitted as a briefing paper for the marketing team. The briefing paper will explain how the marketing mix and marketing process is used to achieve business objectives, relating to the two chosen organisations. This research will inform your situational analysis and enable you to formulate marketing goals and objectives for your organisation based on the comparative findings. Part B: Produce a marketing plan to meet marketing goals and objectives. The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of goals and objectives. Formative Feedback Opportunity Students will be given one opportunity to receive formative feedback. Please submit your assessment through the Canvas module assignment submission link on or before the formative assignment due date. You will then receive formative feedback from your assessor one week before the assignment submission date. Please note that any assessment submitted after the formative assignment due date will not be given any formative feedback. Important: Students who submit on the assignment submission date will not be given any feedback or guidance if the module assessment was Refer. We therefore strongly recommend students to submit their assessments by the formative assignment due date in order to receive feedback from the assessor. Grading Criteria Learning Outcome Pass Merit Distinction LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives   P3 Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives.   M3 Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.   LO2 & 3 D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives. LO3 Develop and evaluate a basic marketing plan   P4 Produce and evaluate a basic marketing plan for an organisation.   M4 Produce a detailed, coherent evidence-based marketing plan for an organisation.     Further Guidance: 1. You should write this assignment as a formal report. 2. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. 3. You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system. 4. You should use diagrams and tables of figures where appropriate ensuring to reference their source using the Harvard Referencing method. 5. You are required to write your assignment within 2,000-2,500 words in order for your research and summarising skills to be developed, and for effective time management. You are required to ensure that the assignment addresses all of the assessment tasks. In the interests of good academic practice, an assignment submitted with excessive word counts (i.e. more than 10% in excess of the limit) may be returned to you. The word count excludes the title page, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables. 6. Your assignment should be submitted as a single document. 7. You could access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global. Link to www.highernationals.com