This assignment is 6 pages

Procter and Gamble
    Procter and Gamble    2018
Case Study: Proctor and Gamble
1. What is Proctor and Gamble business strategy? What is the relationship of collaboration and innovation to that business strategy?
Proctor and Gamble is a consumer goods corporation, it is an American giant that specializes in wide range of products. The business strategy of P & G is very coherent and its business operations are divided into three units i.e. household care, health and well being and beauty care. The company extensively uses marketing strategies to maintain its popularity. Like any other company P&G also has unique work culture and it uses different developmental strategies. The company applies generic strategy, intensive growth strategy, primary intensive care strategy, and Generic Competitive Strategies.
The Market penetration is primary intensive growth strategy and the main aim is to increase the market share of the company. This is done through marketing campaigns to increase the market awareness and the company does this through agreements with the retailers (Smithson, 2017). Product development is another strategy used by the company and it involves design and production of the products that can attract consumers (Spry, 2016). The company also increases competitiveness by enhancing the quality of its products.
Generic strategy helps the industry to achieve competitive advantage in the consumer goods industry. The company thus focuses on maintaining the quality of its products and retains consumer satisfaction (Spry, 2016). Alongside the generic strategy the long term Intensive Growth Strategy is also applied and this help the company to maintain its growth in the terms of market performance (Smithson, 2017). The Generic Competitive Strategy is the main strategy as it influences the managerial decisions in terms of research and development and marketing.
While following these business strategies the company continues to maintain relations with the retailer by providing them higher retail profit margins. Thus the retailers display the P&G products in the main stores in prominent locations.


2. How P&G using collaboration system to execute its business model and business strategy? List and describe the collaboration system and technologies it is using and the benefits of each?
In order to maintain profit and market image the company aims to facilitate collaboration between marketers, researchers and the managers. The company has actively implemented the information system that fosters effective innovation and collaboration. The P& G Researchers make use of collaborative tools to share the data on various brands, Web 2.0 is one of the most attractive tools to the P&G management, this tools is very popular among the high level management people of the company. They also permit the marketers to access the data and create better ad campaigns and can thus make informed decisions. The company also makes use...