This assignment is intended to help you learn how to apply forecasting and demand models as part of a business operations plan. Choose 3 quantitative elements that you would like to research in...

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This assignment is intended to help you learn how to apply forecasting and demand models as part of a business operations plan.






Choose 3 quantitative elements that you would like to research in relation to the organization that you selected for your business plan. These elements may be related to products, services, target market, consumer preferences, competition, personnel, resources, supply chain, financing, advertising, or other areas of interest. However, at least one of these elements should be related to a product or service that your organization is planning to offer.






Develop forecasts by implementing the following approach:



  1. Collect data, including old demand forecast (subjective data) and the actual demand outcomes.

  2. Establish the forecasting method (from readings). Decide on the balance between subjective and objective data and look for trends and seasonality.

  3. Forecast future demand using a forecasting method.

  4. Make decisions based on step 3.

  5. Measure the forecast error where applicable. Look for biases and improve the process.



Write a 525- to 700-word paper evaluating the findings from the supported data points above, and explain the impact of these findings on operational decision making. Insert charts and supporting data from Excel and other tools in your paper.



Cite references to support your assignment.



Format your citations according to APA guidelines.

Answered Same DayJun 20, 2021

Answer To: This assignment is intended to help you learn how to apply forecasting and demand models as part of...

Udit answered on Jun 21 2021
150 Votes
1
Quantitative Market Research involves methods to raise questions to the target audiences in a well-structured manner like surveys
, polls and a set of questionnaire. Business forecasting is done to forecast the future tendency of the business in terms of its financial matters and operational decisions (Dannels, 2018). Forecasting is necessary to compare the situation of the old scenario with the new one. The elements of quantitative research are cause and effect relationship, linear path and objectivity and integrity.
Figure 1: McDonald
Source: (Love, 2021)
McDonald Forecasting
The organisation chosen in this case is McDonald's, which is an ample and super-fast food and beverages company globally. It often faces challenges in forecasting demand for its product. McDonald follows a structured framework that goes from sales data and its regional franchises to its headquarters (Love, 2021). The old data from the old forecast suggested an average number of people enjoying a happy meal daily. For example, McDonald's uses its historical data as a particular store in the Philippines. It has a monthly sale of one thousand Big Burgers, which would be identical for the next month until and unless any promotional offers and discounts are given. Historical data are old data not to be considered for forecast...
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