This week you learned about the role of innovation in the hospitality industry and your readings have highlighted the various approaches that companies use to truly impress their guests and...

Introduction
We live in one of the most competitive and dynamic era and in last couple of decades organization have transformed the way they perform business. Irrespective whether it is a product business or service dominant company innovation has been central to the growth. Indeed, innovative business model and high-tech technologies have revolutionized the customer experience. Design thinking that allows devising solution out of the box and innovation in the hospitality and service is critical for not only its survival but also for the organization to thrive and progress. By the virtue of this report, I have performed extensive research of innovation that has revolutionized the hospitality and service industry. Furthermore, in this report you will also find the significance of innovation in hospitality industry. Essentially, answering the perennial questions how can innovation can bring inventive ways that hospitality business enhance the experience for the customers through service innovation.
Importance of Innovation in the Service Industry
In the golden words of famous leader Steve Jobs, "Innovation distinguishes between a leader and a follower". Innovation is all about offering better service to the customers and building experiences. Essentially, it focuses on delivering superior performance and customer engagements without compromising on financial gains and profits. Innovation in service industry helps in understanding the target customer better and anticipating their needs. With the help of technology novelty in services are introduced with the focus to serve the customers better. Relative to product innovation, service innovation is much more challenging and tough. Dealing with human elements and customer service area are pretty subjective and complex in nature. What can be a good service for one customer may be just average or probably the worst experience for another. Therefore, service changes needs to be focused on bringing consistency in experience as well as positive changes for the majority of customers.
First Innovation - Utilization of Wearable Technologies
First Innovation that I would like to discuss is utilization of Wearable Technologies. In last decade, we have witnessed most of hotels, resorts...