TOPIC:Ethics and Marketing
PROMPT:
Within days of Donald Sterling’s (former owner of the LA Clippers basketball team), racist comments, several sponsors immediately canceled their sponsorship of the team. Was this ethical behavior? Discuss.
Provide examples where advertising may not be justified ethically.
You have the choice of writing this on your own OR a 15-20 minute team OR individual video recording assignment! If you are writing this on your own like a traditional engagement, the points and expectations are the same. However, if you are going to make a video, it is worth up to 30 pts, No responses to each other are required, but encouraged). Powerpoint is encouraged. Two Citations/References are required no matter which method you choose. (no student can be on more than one team).
First Individual responses are due by Wednesday night at 11:59pm. (and video is due Wednesday if you choose this).
PROFESSOR'S GUIDANCE FOR THIS WEEK'S LE:
Super Bowl ads during a global pandemic:
By
Lucy SmithwickFebruary 3, 2021 | 8:55pm EST
"With commercials costing over $5 million each and reaching an audience of about 100 million people, having an advertisement at the Super Bowl is a big deal. But in the midst of a pandemic, some major companies who typically spend millions on advertisements will direct their dollars toward causes they believe serve the greater population.
For the first time in 37 years, Budweiser decided not to air its advertisement during the Super Bowl"
https://www.dailytarheel.com/article/2021/02/arts-superbowl-ads-ethicality