Unit 7 [209: Small Business Management]AssignmentRubricStarting your Marketing PlanThis week, you will describe the target market and the âPlaceâ or distribution- the third âPâ of the fourâPsâ that address the target market in your marketing plan.ProductPromotion orrelationshipbuildingTargetMarketPricePlace orDistributionIn the Target Market section:Describe your target market. For example if you are going to have a restaurant, are yourcustomers local? Is there a certain income bracket of customer in your target market? Is it mainlya business crowd for lunch or a college crowd for evening pub-type offerings? Is your marketmainly males or females? Is there a certain age?Use the following database to research your target market:Go to the international database on the left hand navigation and then populate the kind of report youwant, for what years, and select your countries.http://www.census.gov/population/international/In the Place section:Describe where your business will be located. For example, will it be in the vicinity of 4thand Central in New Brunswick. Is it Internet-based? (If so, you will still have a target marketâ it will not be everybody everywhere).Unit 7 [209: Small Business Management]Describe how your location caters to your target market. If yours is an Internet or manufacturingbusiness, describe how you will distribute product/services to your target customers. Summarizethese two sections of your marketing plan in a Word document in APA format and citation style andbe sure to the section headings above so your instructor can follow your thinking.Then submit your minimum 1â2 page paper (including an additional title and reference page) andsubmit this to the Unit 7 Dropbox.
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