Unit 71 DB Direct Marketing Benefits rely 4 Michael DeLeon Write an initial substantive response of 80 words in length. Begin your response with a restatement of the question/prompt, and include...

Unit 71 DB Direct Marketing Benefits rely 4

Michael DeLeon

Write an initial substantive response

of 80 words in length. Begin your response with a restatement of the

question/prompt, and include in-text citation(s) and a reference for each

scholarly source used according to the APA guidelines found in the APA Style

Guide located in the Student Success Center. The restatement of the

question/prompt, the references, and the citations are not included in your

response word count.

Use three examples to explain direct marketing. What are the

benefits to buyers and sellers of direct marketing?

The three example of direct marketing I am going to discuss

are Direct Mail, E-Mail and Personal Selling.

Direct mail is pretty much self-explanatory; it is old school postal

service. Direct mail can be anything

from envelopes, brochures, catalogues, coupons, etc. This form of marketing has its pro’s and

con’s just like any other. You can

purchase a mailing list of businesses and services for your target market and

if you are someone like me, you will look at everything you get in the mail but

if it doesn’t catch my attention, then I throw it away. The down side is just that, if I never see it

or don’t get the mail that day or just do not have the time for it, I will push

it to the side or throw it away.

E-mail is probably one of the most popular forms of direct

marketing. Once you have the other

persons e-mail address you can rapid fire them as much information on what

product you are trying to sell or point you are trying to get across. This example is low cost and you can

instantly send marketing propaganda to an entire organization instead of

waiting for it to be delivered in the mail; you can even set up most e-mail hosts

with the option of having “read receipts” letting you know that the person on

the other end has read your e-mail. The

downside to this is that if you have nothing good in the subject line and it

doesn’t grab the attention of the end user, it most likely is getting put right

into the trash.

Personal selling in my opinion the next best thing alongside

e-mail. It consists of calling on

prospects with either cold calling or leads.

Personal selling is what I do and I will research the company, try to

find out their needs and then call and try to build relationships and gain

traction. I think this is the best way

to sell personally because there really isn’t a downside. It is far from being a telemarketer because you

are not trying to sell anything or even market anything, you are simply just

trying to figure out your customers environment to possibly help them in the

future, nobody wants a salesperson.

http://www.streetdirectory.com/travel_guide/17080/marketing/5_ways_of_using_direct_marketing.html