(Wande)please follow assignment instruction and student want plagiarism report 3000 word Module title: International business and Globalisation 1. Chosen company Ocado UK 2. Dubaiand Germany. EU and...

INTERNATIONAL BUSINESS AND GLOBALISATION
Executive Summary
The assignment is a learning outcome of courses undergone in the university and the retention of it we had during its tenure. The relationship between various parameters of the assignment and the research done to fulfil them bridge the gap of knowledge by deeper insights. It gave awareness about various aspects of globalisation and international trade, their impacts on business and the life of people living in countries. It helped to know the links it set up at various levels and the formation of chain, which influence changes, transformations, innovations and competition. The learning derived out of it will be new dimension in growth.
Table of Contents
Executive Summary    2
Introduction    4
Section 1: Importance and Impact of Global Trade & Globalisation    4
Appraising the Importance and Impact of Global Trade and Globalisation    4
Importance of Globalisation to Business    5
Impacts of Global Trade to Business    5
Benefits and Challenges    5
Section 2: Background of Ocado UK and Rationale for Expansion    6
Type of Business & Possibly Operational Revenue, Profits/Loss, ROI for the Past 3 Years    6
PESTEL Analysis    6
General Overview of Dubai and Germany’s Market    8
Market Review: Shrinking or Growing    8
Section 3: Internationalisation    9
ANSOFF Matrix    10
Porter's Generic Strategies    11
Internationalisation Drivers    12
Section 4: Expansion by Ocado in Dubai    12
Recommendations    12
Conclusion    13
References    14
Appendix    16
Introduction
To understand the market conditions and expand in new market various growth matrixes and analysis are need to be done. It is essential in order to scan the market dynamics, analyse the customer requirements and preferences, to know the cultural and social barriers, policies of government and trade agreements so business can be expanded successfully. The study of Ocado UK under various circumstances and its capability to enter in new international markets with varied preferences and prices factors will be studied further and based on the findings, recommendations will be made to help in efficient decision making and better performance.
Section 1: Importance and Impact of Global Trade & Globalisation
Global trade is a revolution for the countries to sustain their economies by offering the resources, which are least utilised at home and increasing money factor for growth. Various national economies and economic systems merged into one big development, which give rise to globalisation. The first wave of globalisation started in 19th century and ended with First World War. The second wave is still in the market.
Appraising the Importance and Impact of Global Trade and Globalisation
(Source: Ocado Group, 2021)
The chart here reflects the exponential growth of international trade over the last few decades. It highlights that it grew 40 times larger than years back. As the GDP of nations is growing the global trade is also growing proportionately. Today not only tangible and material products are traded but also the intermediate inputs and services have demanding market.
Importance of Globalisation to Business
As per Christensen and Kowalczyk (2017) business gets largely benefitted by globalisation as it involves export, import and location as key components. This helps in sourcing low-cost products, expand to new markets, movement of labour from one country to another, exchange of culture, values and ideas. It has opened the doors for sharing knowledge, experiences, expertise and increased mobility. Technological transfers, student exchange programmes, expat interactions and collaboration on various fronts have created more options for innovation and development (Wild and Dawson, 2018). The researched process is refined and new outcomes are being received every day. The home companies became MNCs and have grown many folds impacting millions of lives worldwide.
Impacts of Global Trade to Business
Due to global trade companies can access and reach new markets and offer their products and services. According to Pasztor and Pyatanova (2017), it results in more options for the consumers and availability of cheaper products at large scale. Tariffs and trade agreements have open wide options for countries boosting their exports and economic growth. The dependence on traditional market has reduced and new customers are attracted towards exotic products. On the other hand, it has damaging effect on domestic companies. It increases the risks of potential threats, which need to deal with great care before entering into an unknown zone.
Benefits and Challenges
Zlatev (2018) believes that international trade and globalisation spurs economic growth by increasing exports. It provides various competitive advantages such as sourcing of cheaper products and variants. It helps in gaining international experience by dealing with various nations market. The payments are timely and less competition is faced by businessmen.
It poses threat to domestic companies by taking away their customers and markets, killing their profit margins. It leads to job outsourcing increasing unemployment and reducing agricultural bases. Schneider et al. (2017) studied that the currency rate fluctuations and legal differences impact free flow of business and profitability. Communicating in foreign language is one of the barriers, which creates misunderstanding and costly mistakes.
Section 2: Background of Ocado UK and Rationale for Expansion
Ocado is a joint venture between Ocado Group and Marks & Spencer Group. They have ocado.com, which was founded in 2001 and Ocado Zoom, which provides fastest grocery service. The aim to be the one of the leading online grocers in UK. They launched eco Shop in July 2020 to offer wide range of eco-friendly products exclusively.
Ocado Group specialises in award winning customer service and unrivalled customer data, they have advanced technology and high-end logistics. With this they are able to outperform the market. Marks and Spencer have distinguished strength of product development. Together they make unbeatable combination of competition.
Ocado can expand its operation in other countries as well because the approach towards being a market leader is founded on sustainable grounds. They completely take four core areas of sustainability in their practice: packaging waste, carbon impact, food waste and responsible impact, which are the qualities of green grocer.
In present times the companies, which are operating online and providing services, for them dealing with carbon footprint is important as being survive in the industry. They are part of British retail Consortium and focusing on strategies, which help to reduce carb impact in UK. This indicates that such practice will be implemented while operating in other parts of the world also.
Type of Business & Possibly Operational Revenue, Profits/Loss, ROI for the Past 3 Years
Please refer to appendix
PESTEL Analysis
    
    Dubai (Non-EU)
    Germany (EU)
    Political Factors
    · Dubai one of the seven states of UAE
· Good trade and diplomatic relations with US, Saudi Arabia, India and China
· Political freedom is limited
· Power influence at global level
    · One of the powerful...