What you are required to do: • Develop an understanding of the Roy Morgan value segments – segmentation process and value segments. • Determine customers’ expectations of quality of service for...

What you are required to do:
• Develop an understanding of the Roy Morgan value segments – segmentation process and value
segments.
• Determine customers’ expectations of quality of service for different metropolitan areas. (e.g. What
are service expectations of customers from the northern suburbs?)
• Formulate a data collection methodology (consisting of observational studies and experiments) to
collect this information from customers. Present your formulation at the highest level of detail –
including questions you will ask different customers and potential answers. Consider all aspects of data
collection covered in topic 5, as well as customer convenience and accessibility when responding to
your data collection methodology).
Task 02
Task 02 aims to assess your understanding of descriptive analytics techniques and applications. You are
required to focus on five separate analytics outcomes from assignment 01 and demonstrate the use of
descriptive analytics techniques to further analyse these findings.
Each demonstration should present an appropriate technique, its relevance to the business context, a brief
account of its functionality, assumptions and method of validation. You are NOT required to calculate
and/or derive statistics. It is recommended to select advanced techniques (or a combination of techniques)
that would benefit the business expectations and also establish your comprehension of this body of
knowledge.