You have been appointed as a new front office manager for a hotel of your choice that would like to recover from the impact of COVID 19. write a consultancy (make use of examples of other Hotel as...

HBA TYPE 2 EXAMINATION
HOTEL MANAGEMENT
Table of Contents
Introduction    3
Use of Overbooking Legally to Increase Occupancy    3
Mitigating Losses:    3
Achieving Full Occupancy:    3
Compensation Is Cheaper Than Having Empty Rooms:    4
Availability of Prediction Method:    4
Financial Impact    4
Management of Different Reservations    5
Confirmed Reservations:    5
Guaranteed Reservations:    6
Stay Over:    6
Under Stays:    6
Walk-In:    6
Policy Used by Hotel for Accepting Room Reservations    7
Develop Specific Components for Quality Service Delivering    8
Conclusion    9
References    10

Introduction
Hospitality management is a title of job that is commonly associated with the resort, hotel and industries of lodging. Many components of the guest experience are created and managed by professionals in this industry. They frequently supervise front-desk personnel, housekeeping and salespeople. The current report will outline the case of Hilton that is an American multinational hospitality company, which franchises and manages a broad portfolio of resorts and hotels. Furthermore, the report will demonstrate the use of overbooking legally to increase occupancy and need to maintain an accurate accounting with the impact on hotel occupancy. In addition to that, policy will be developed for accepting room reservations and will explain the specific component needs to be focused to enhance the quality service in hotel.
Use of Overbooking Legally to Increase Occupancy
Hotel management overbooking is widely practiced in hospitality despite being a divisive topic. It is stated as a necessary evil in the fight against reservation is that are cancelled already but it discomforts most of the supervisors and managers particularly during the rush hour. Overbooking occurs when more rooms are booked by the customers than the actual number available in a hotel.
Hilton organisation experience the same because this allows to happen and anticipate that sound will cancel. However overbooking legally can increase the occupancy of company because it has different advantages and it can be proven as a cost-effective strategy if correctly applied (Battiti, Brunato and Battiti, 2021). Below are some of its potential benefits:
Mitigating Losses:
Hilton organisation ensures to create a backup plan for cancelled reservation in order to minimise the overbooking losses. Turning away the potential customers at the time when they need the hotel most and the hotel has the maximum capacity for those dates would not only cause direct losses but it possibly will also avoid from acquiring new customers. The risks and possible losses can be minimised by the CFO, GM or revenue manager if they could make the informed decision on number of overbooking with a detailed estimation of anticipated cancellations.
Achieving Full Occupancy:
Overbooking states that guests will reserve more rooms than an organisation have available. This means that no money is wasted because all of the rooms are always full, allowing company to operate at a higher profit margin than typical (Haynes and Egan, 2020).
Compensation Is Cheaper Than Having Empty Rooms:
Hilton is planning to offer the guest alternative accommodation when the guest discovers that the room is occupied with the nearby hotel in the same star category. This helps in rearranging the method for customers and making the alternative source for hotel to make the process as smooth as possible. The company is also following the policy for unlucky customers to provide them with the transportation methods and a way to communicate the change with their friends and family if need.
Availability of Prediction Method:
The hotel industry has benefited greatly from technological advancements. It is no longer required to use the instincts of organisation while developing an overbooking plan. It becomes simple to design an accurate overbooking plan utilising analytics software thanks to seamless integration between a property management system and a hotel-booking engine. The company can give cumulative data to predict and anticipate the actual number of overbooking that could give the maximum profit. They could consider customer loyalty average number of walk-in visits, demographics, seasonal variations cancellations and overstays (Riasi, 2018). This will help the company to estimate the actual figures that are possible and making it minimal risk approach to maximise revenues of Hotel.
Financial Impact
Revenue management of Hilton Hotel is stated as solely focusing on the reaction of past however changing the game of technology in recent year. The company ensures that they have professional revenue manager because they have the ability to turn the tide on low occupancy rates helping the organisation to reach the accurate and authentic guests with the right offers at the right time. They can use the historical data of hostel to anticipate the demand of future and urge some actions in order to increase the revenue. On a daily basis, automated solutions can display management how the company is performing crosswise the groups of market, properties and channels (Mishra, 2019). The revenue manager of Hilton Hotel may use this massive amount of data, as well as the business knowledge that comes with it, to figure out, which clients to target and when.
Occupancy rates can offer the organisation a decent picture of demand at Hilton hotel, showing, which days of the week and periods of the year are likely to knowledge the most demand. This can assist the organisation in formative the price strategy, decisive whether to offer particular post and revenue of management. The company Hilton follows the offering discounts during off-seasons because it may...