Your boss, the Director of Communications at Company ABC, has noticed a shift in how leaders communicate within organisations from a tactical focus to a more strategic and elevated level. She has...

SOUTHERN CROSS UNIVERSITY
ASSIGNMENT COVER SHEET
For use with online submission of assignments
Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as a Word document.
    Student Name:
    
    Student ID No.:
    
    Unit Name:
    
    Unit Code:
    
    Tutor’s name:
    
    Assignment No.:
    
    Assignment Title:
    
    Due date:
    
    Date submitted:
    
Declaration:
I have read and understand the Rules Relating to Awards (Rule 3 Section 18 – Academic Misconduct Including Plagiarism) as contained in the SCU Policy Library. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work.
    Signed:
(please type your name)
    
    Date:
    
Don't forget to turn the page and complete your study plan for this assignment.
My assessment study plan
For Assessment --------- (please indicate 1, 2, 3 or 4) I am going to focus on the following three criteria (highlight the relevant boxes):
     Criteria
    Key Issues
    My Plan: What I need to do and where I can find more information
    Format, Introduction, & Conclusion
    Elements of the Introduction and Conclusion.
    I will conduct google search to find the samples of Memo. Also, I will use the library to find about the use of communication strategies in the 21st century.
    Purpose & Audience
    Developing ideas, planning and finding sources.
    I will read the journal articles and instruction file. This will tell me my audience and purpose.
    Credibility
    Incorporation and documentation of sources through paraphrasing, direct quoting, and summarising (including synthesising).
    Basically, I will search for journal articles those are peer-reviewed. I will understand the focus of the article and then present it in my own words. Also, I will provide the source reference those I will be using.
    Referencing
    SCU Harvard in-text and...