As part of the Allied Sanitation Company (ASC) executive team, which is considering marketing their new, innovative sanitation product outside of the United States, they are considering staying in the US and exporting their product internationally. Explain the benefits to companies begin by exporting their products. What steps should this executive team take to determine whether exporting this product is a wise business decision?
This summary should be a minimum of 500 words.
Important Note: Always follow APA guidelines, provide a cover page, table of contents, and a reference page. One source you must cite for this assignment is your textbook. Cite any other sources you are using.Assignment: BU530 What are the challenges the organization will face when electronically marketing and selling this product outside of the United States? The major challenges that the sanitization company might face while selling its products and services through e-commerce channels outside the United States will be attracting the target customers. The online customers have adopted different ways of shopping than they used to do in the past. There are various other forms of e-commerce platforms like Amazon and Alibaba for ordering and purchasing of products (Daniel, et al., 2018). The use social media as a reference for alluring the customers with their varied range of products. Further it’s the customers who uses mobile phones as well as various other analytical tools for evaluating the products. There has been various changes and alterations in the way the consumers swallow the information and are able to link online. Further it is extremely difficult to acquire the traffic or the customers which have been targeted in a different country. What are some of the issues the team needs to be aware of before launching this product for sale electronically? Presently, there has been varied changes made with respect to the digital promotion strategies. The retailers do not rely on a single communication process rather has planned for various other strategies to increase the traffic in their e-commerce shop. For enhancing the sanitization business online, the US company can emphasize on emails, SEO, display ads and pay per clicks (PPC) to enhance the online stores traffic. It is extremely difficult to nurture the process. It is extremely essential to connect with the subscribers else the list of email is worthless. Therefore, it is essential for the sanitization company to work with a smaller email list for establishing the relationship with the clients. Advertising through email is also an essential process to connect with the customers. There in order to close the deal it is essential for nurturing the potential customers and driving the valuable traffic. The sanitization company must emphasize on updating the list of emails leads along with the website so that the customers are able to acquire new information. This will help to acquire new clients. Acquisition of potential customers is quite difficult than retaining the existing customers. There will be numerous other challenges which will be faced by the sanitization company due to technical glitches. This may also be due to the incorrect support from the associates who are unable to manage the action plans. Therefore, the organizations must choose the appropriate shopping cart, software for sending email, management of inventory and the customer relationship management system ((Laudon & Traver, 2016). On the contrary, there can be decline in growth of the sanitization company in a foreign country if they choose incorrect agencies to conduct the marketing campaigns. The must select the correct people with whom they want to work. Collaborating with the correct people is significant for achieving the growth online. Further, it’s the leaders of the sanitization company and their decisions which will play a major role for achieving success. There must be a marketing analysis conducting prior launch of the sanitization products. There will be competition in the industry as research suggests that 19% of the foreign companies fears from the domestic competitors and as a result withdraws themselves from the competition. Therefore, the sanitization company must analyse and evaluate the potential available in the sanitization industry during the launch of their products and provide a realistic report of the product launch in the market (Chaffey, et al., 2019). Further, the managers need to distribute the funds efficiently which will help in the success of the project. Failure can also be due to poor timing while launching the product. There must be proper scheduling of the project considering the barriers which can disrupt the plan. The team must conduct more research on the target customers once the sanitization company is able to find the product they need to sell. Finally, they need to analyse the buying preferences, culture, geographic and demographic of the country before launching their sanitization product. References Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019). Digital business and e-commerce management. Pearson UK. Daniel, D. R., Laksmono, I., & Nugrahadi, E. W. (2018). Applying E-Commerce in the Marketing Information System as a Tool to Increase Ludruk Art Income. Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society