ASA FORMAT STYLE 1. Define and explain George Ritzer’s concept of grobalization— or “nothing , ” and also define and explain glocalization— or “something.” Provide an example of one of these...

Running head: GROBALIZATION AND GLOCALIZATION        1
GROBALIZATION AND GLOCALIZATION         4
GROBALIZATION AND GLOCALIZATION
Grobalization And Glocalization
In his book The Globalization of Nothing (2004), Ritzer stated that globalization which is considered as a single term is constituted with grobalization and glocalization. The term grobalization is initiated and founded by Ritzer itself he stated that the grobalization refers to the expectations and the aim of several corporations, countries, their needs and likes so that it could be imposed on several geographic areas. The grobalization includes the capitalism, Americanization and McDonaldization. The implementation of the grobalization channelizes to create a world in which the things would be more homogeneous and ubiquitous.
    The social processes are considered inevitable, which help in analyzing the nature of local community, which have comparatively less space to maneuver (Burlacu, Gutu & Matei, 2018). The larger forces associated instigates the people capacity and power that would help in innovating and creating in ways that would help in preserving their autonomy. The major forces that helps in analyzing the nature of the self and the groups a person join is consumer goods and the media. In the prime example of the grobalization, Ritzer takes into consideration one of the American textbook. He further stated that textbooks are eventually oriented to rationalizing, McDonaldizing the communication of information. The students absorb the information’s listed in the book still the book is sold worldwide only to be slightly revised. One of the best things about the grobalization is it channelizes the expansion of ideas to fit as per the norms and the expectations of the nation with a motive of increasing their...