Assessment Type Case Study Assessment Number Assessment Weighting Alignment with Unit and Course 3 Report 30% Unit Learning Outcome Graduate Attributes Assessed ULO 1, 2, 3, 4, 5 Research Critical Thinking and Problem Solving Collaboration Ethical Behaviour Flexibility Due Date/Time Week 05, 15 August 2021, 11:59 PM via Moodle Assessment Description Case studies assess students’ understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations. This is a group assignment. In this assignment, students are required to identify a recent E-Commerce and EBusiness idea and write a 1,500-word report. Suggested topics (List is not restricted): E-Commerce store (choose any product) Teach online courses Online marketing service for businesses Start online clothing store Sell web hosting and domain services Virtual assistance service Build apps and websites Develop and sell a niche product Following instructions must reflect in your writing - Selling on the web Choose a revenue model and discuss why you have chosen that model for your e-business idea. Describe the characteristics of your revenue model. Discuss the web presence objectives and strategies to support your business idea. What are your plans to make your e-business website more accessible, user-centric, usable? Discuss your plans to increase customer loyalty and trust. Unit BISY3004 E-Commerce and E-Business Application 2 Marketing on the web Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea. Discuss your strategies to communicate different market segment. Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle. Discuss strategies for customer acquisition, conversion, retention. Discuss your ideas for customer relationship management. Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc). Business-to-Business Activities: Improving Efficiency and Reducing Costs Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities. Discuss if you have any outsourcing and offshoring business strategies. How electronic data interchange works and how it has evolved using Internet technologies. Discuss your plans on supply chain management with internet technologies. Social Networking, Mobile Commerce Discuss your strategies of using social networking tools in your online business activities. Discuss if you are going to use crowd funding platform. Legal, Ethical and Tax Discuss how you are planning to work on legal, ethical and tax issues in your e-business. Web Server Hardware and Software Discuss your plans on Web server, Operating Systems, Server Software, E-Mail management. Discuss your plans on Hardware you are going to use for your e-business. Discuss you are after cloud computing and content delivery networks for your e-business. Software for E-Commerce Discuss the functions of your e-business/e-commerce software or website. Discuss web services, Customer relationship management, Knowledge management and supply chain management software you are going to use with your electronic commerce software/website. E-Commerce Security Discuss the security concerns of your new e-business/e-commerce software/website. Discuss your security policy. Discuss implementation of security Web client computers, Server computers and Communication channels. You are required to use additional references to support your arguments. 3 Detailed Submission Requirements Before submission, you ensure the submitted work satisfies the following requirements: The assignment is to be written in a report format. It must have separate sections. The report should additionally, include an Executive Summary, Table of Contents, Introduction, Conclusion and References Submit as a word file through the Turnitin assignment submission tool on Moodle. Include a cover sheet that has student name, subject, date, report title and WORD COUNT. The assignment should not exceed 1,700 words with a minimum of 1,500 words, excluding references and cover page. Misconduct Engaging someone else to write any part of your assessment for you is classified as misconduct. To avoid being charged with Misconduct, students need to submit their own work. Remember that this is a Turnitin assignment and plagiarism will be subject to severe penalties. The AIH misconduct policy and procedure can be read on the AIH website (https://aih.nsw.edu.au/about-us/policies-procedures/). Late Submission Late submission is not permitted. Special consideration Students whose ability to submit or attend an assessment item is affected by sickness, misadventure or other circumstances beyond their control, may be eligible for special consideration. No consideration is given when the condition or event is unrelated to the student's performance in a component of the assessment, or when it is considered not to be serious. Students applying for special consideration must submit the form within 3 days of the due date of the assessment item or exam. The form can be obtained from the AIH website (https://aih.nsw.edu.au/current-students/student-forms/) or on-campus at Reception. The request form must be submitted to Student Services. Supporting evidence should be attached. For further information please refer to the Student Assessment Policy and associated Procedure available on (https://aih.nsw.edu.au/about-us/policies-procedures/). 4 Marking Schema ULO 1: Describe and discuss how the Internet and technologies have influenced organisational practices and be able to assist business decision making and build competitive advantage. ULO 2: Describe and recommend how particular technologies and infrastructures can be employed by business. ULO 3: Identify and apply key issues associated with client-side and server-side programming, database connectivity, and session tracking. ULO 4: Identify and manage threats and risks specifically associated with ebusiness and the strategies for how these are managed or mitigated. Rubric for Report (40 marks) Requirements Total High Distinction Distinction Credit Pass Pass Fail Depth and Breadth of Coverage Demonstrating understanding or interpretation of key concepts of E-Commerce and E-Business Application in the chosen ebusiness idea, the implementation challenges and criteria for success 20% All aspects of the question are addressed in depth. Most aspects of the question are addressed in depth. Most aspects of the question are addressed adequately. Basic aspects of the question are addressed adequately. Responses are superficial and / or inadequately addressed the question. 17 to 20 13 to 17 10 to 13 10 0 to 9 Critical Elements 10% The written work shows great depth of thought, excellent development of argument, logical analysis and insight into the subject. The written work shows some evidence of analysis, supported by logical argument and insight into the subject. The written work shows evidence of elementary analysis and the development of argument. The written work is mainly descriptive, showing basic understanding of the topic. The written work demonstrates limited understanding of the topic. 8.5 to 10 7.5 to 8.4 6.5 to 7.4 5 to 6.4 0 to 4.9 Structure, Language and Conventions 10% All aspects of the written work conform to a high academic / professional standard. Most aspects of the written work conform to a high academic / professional standard. Most aspects of the written work conform to an acceptable academic / professional standard. The written work displays basic structure. The written work is not of an academic / professional standard. 8.5 to 10 7.5 to 8.4 6.5 to 7.4 5 to 6.4 0 to 4.9