BMGT324 S2 2021 Assessment 3 Assignment 3. (Individual, 40% of final grade) Assignment brief One of the key challenges in doing business internationally is the considerable differences in the business...

Colgate Palmolive Vs Procter & Gamble             2
COLGATE PALMOLIVE VS PROCTER & GAMBLE
Table of Contents
Introduction    3
Company Overview    3
Colgate Palmolive    3
Procter & Gamble    4
Organization Structure    4
Colgate Palmolive    4
Procter & Gamble    5
Corporate Culture    5
Colgate Palmolive    5
Procter & Gamble    6
Corporate Social Responsibility    7
Colgate Palmolive    7
Procter & Gamble    8
International Strategy    9
Colgate Palmolive    9
Procter & Gamble    10
Foreign Operation Model    10
Colgate Palmolive    10
Procter & Gamble    11
Strategic Management    12
Colgate Palmolive    12
Procter & Gamble    13
Production & Sourcing    14
Colgate Palmolive    14
Procter & Gamble    14
Research & Development    15
Colgate Palmolive    15
Procter & Gamble    16
Marketing Analysis    17
Colgate Palmolive    17
Procter & Gamble    17
Human Resource Management    18
Colgate Palmolive    18
Procter & Gamble    18
Comparison At a Glance    19
Conclusion    20
References    21
Introduction
International Strategies and strategic management are important contexts in the organization and are essential constituents for the successive aspects of the company. It is relevant for this purpose that the dimension of strategic management with the Global strategies effectively influences the position of the company in the Global market. These turn out to be more significant for addressing the Global strategies regarding multinational companies which have their market across the world. In this discussion, the two companies will be compared with the contextual analysis of the international Strategies and other management issues to understand the relative differences and similarities in terms of the operation. The two companies that are chosen for the discussion are Colgate Palmolive and Procter and Gamble.
Company Overview
Procter and Gamble and Colgate Palmolive begin in the 1800s as a family-run soap and detergent business. It is inherent that both these companies have managed not only to survive but transform themselves into the 21st-century multinational company manufacturing personal care products with numerous household name brands. In comparison both these companies have a large market share around the world yet the market share of Colgate is much lower compared to P&G. However, it is effective to contemplate in terms of the competition of Colgate with the world's largest soap and detergent company P&G. This discussion shall effectively focus on the comparative analysis of the attempts in terms of implementing the international strategy based on the annual reports of the two companies.
Colgate Palmolive
Colgate Palmolive is an American Multinational consumer product company that is headquartered on Park Avenue in Midtown Manhattan in New York City. A company is known for the production and distribution of household, healthcare, personal care, and veterinary products. The company was founded by an English immigrant to America William Colgate in 1806. Subsequently, the company grew with the subsequent aspect of the industry. In 1873 the company introduced the first Colgate toothpaste. In 1898 the Johnson Company which manufactured soap from palm oil and olive oil renamed they are company as Palmolive in 1917. Colgate and the Palmolive company March together and was marketed as the Colgate Palmolive.
Procter & Gamble
Procter and Gamble is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio founded by William Procter and James Gamble in 1837. This particular company specializes in healthcare and personal care products along with certain hygiene products in several segments. This company is one of the most important brands manufacturing fast-moving consumer goods. This company has been into the market and won the contract to supply the Union Army with soaps and candles. In addition to the increased profit that the company experience during the war it also introduce soldiers from all over the country to the product manufactured by Procter and Gamble.
Organization Structure
Colgate Palmolive
Colgate Palmolive is headed by CEO Noel Wallace presently. The board under the CEO includes the president heading the zonal operation of the organization and the chief financial officer and the Chief Technology officer. The organization of structure is a market-based divisional organization and structure. In this particular structure, the divisions are separated by the market and the customer type. This is mostly relevant for the customer goods company mostly that operates in markets across the world and has numerous divisions of the market in which it is operating (Мухаметгалеева, 2019). This particular organization structure helps the company to contemplate the customer response in different parts of the world and strategize the operation in a particular aspect which not only enhances the contextual operation of the organization but enhances the business aspects. In the Divisional organization structure, the company has control over its resources that are essentially operating within the company in a larger organization.
Procter & Gamble
Procter and Gamble’s Organization structure is predominantly product type divisional. This is apparent that the decision-making and the other strategy along with the managerial issues are determined by the CEO of the company. This is mainly in terms of the product-based divisions. This is extremely important because presently the company has been functioning in six geographic divisions that help it to manage Global operations. Each division is headed by a President with its management team (Azhagan & Sowmiyaa, 2020). The company is led by the CEO and there are six divisional CEOs and functional groups that are operated by the various presidents and Chief officers in the area such as branding, product supply, human resources, and sustainability.
Corporate Culture
Colgate Palmolive
The corporate culture at Colgate is shaped by an unwavering commitment to integrity in everything that the company performs. The strong culture of collaboration is one of the most eminent elements in the performance of the company along with the aspects of diversity and inclusion. The excellence of the company is propounded in the values of caring and the Global teamwork that it specifies along with the culture of continuous improvement with specifies the inherent success of the company (Cherunilam, 2020). Reflected in the trust in the quality of the products and the solid reputation of the company these values are the dedicated aspects that contribute to the community where they live and work. It is inherent that the corporate culture focuses on the defined aspects of teamwork and collaboration which has essentially been one of the most effective and contemplative cultures that provide wellness initiative and opportunities that contributes to the community (Clark-Perry & Levin, 2020). It is obvious that the company can essentially be committed to helping the people in the organization to get where they want by providing them opportunities and experience along with development strategies that help them to enhance, they are productivity in the organization as well as their individual performance.
Procter & Gamble
The corporate culture in P&G supports the leadership in the consumer goods industry and facilitated the culture with the accountability of the employees. In this company, the corporate culture reflects the business goals and the aspects that need to be achieved in terms of leadership in the global market. The company is to enhance the portfolio of globally popular consumer goods brands and the organization size is one of the most effective contributors to the economy of scale (Crichton et al., 2018). It is obvious that the organization or culture has a direct effect on the business performance and this particular aspect is extremely important for updating the higher levels of performance and output.
P&G has a purpose given the organization's culture. It is the purpose of the organization which is viewed as a factor that effectively guides an individual towards a group activity towards the success of the consumer goods business. Specifically, the organization's policies and functions contemplate achieving the corporate mission that determines the characteristics of the corporate culture. The major characteristics of the culture of P&G are integrity, leadership, ownership, passion for winning, and trust (Elkerbout et al., 2020). This has facilitated the accountability of the strategic responses and the challenges that be company experiences in the consumer goods industry. The leadership and the passion for winning have prompted employees to focus to achieve the benchmarks and have enhanced the spirit of accountability maintain through the ownership cultural trait.
Corporate Social Responsibility
Colgate Palmolive
The corporate social responsibility of Colgate is annually reported from 2021 with an effective focus on sustainability and social impact strategy. With the consideration of the commitment of the company it can be contemplated about the aspects in the company that focuses on building environment and the social consciousness in the decision that has effectively earned the company its position in 2021 on the Dow Jones Sustainability Indices for the fifth consecutive year and the gold class distinction in the household products industry in 2022 sustainability yearbook. The company has been effectively functioning with the aspects of energy efficiency and the continued leadership and superior contributions to the energy start. It is relevant from the perspective that the Colgate brand is popular in more homes than any other brand which provides great opportunities for the company to integrate sustainability in all aspects of the business and create a positive social impact. This has also enhanced the sustainability and the social impact strategy based on the key ambitions of driving social impact, helping millions of homes, and preserving the environment. The company has effectively focused on innovation across they are a portfolio of products by large and small re-invention (Farooqui et al., 2020). Recent activities contemplate using 80% less plastic than similar products that are presently circulating in the market. It has been also reported that energy use has been deliberately reduced by 37% of its operation and greenhouse gases have been cut by 38%. In the report for 2022, the company mentions that it has reduced its usage of water by 52% in the last decade. The company has embraced the aspects of diversity and inclusion strategies across the organization which has effectively impacted its Global strategy with a corporate culture that has been working inherently in almost all the markets across the world.
Procter & Gamble
With the rising strategies in the present corporate aspects sustainability and corporate social responsibility is one of the significant prospects. In this instance, P&G is also performing effectively and addressing the issues of Corporate Social Responsibility. In P&G it has deliberately focused on and emphasized the aspects of product innovation. They focus on having products developed such that they are innovative and environment-friendly. Technology aspects have been one of the effective considerations such that the product is easily recyclable and can be reused (Grzegorczyk, 2020). For example, Ariel the product of P&G has been one of most leading laundry detergents with innovative technology. The technology had effectively reduced 70% of the energy consumption when the clothes are being washed. This eventual innovation in the products considerably reduced the usage of water by 40%-50% and instantly reduced energy usage by 30% to 40%.
The company has also focused on the reuse and recycling of possible products to reduce the waste of resources. P&G environment practices are laid down by law and are used to inform about the product and ingredients and materials that have been used to manufacture the products and provided to the customers. In some instances, this company was accused of animal testing however they have formed up alternatives and have eliminated animal testing. In strategic operation, the company is presently walking to reduce 20% of the carbon emission and has effectively reduced energy consumption by 48% and carbon emission by 52%. The company has also committed to the improvement of the life those who are deprived of those necessities and unable to have an access to them they have collaborated with UNICEF to provide vaccination to women and children who are in need (Grzegorczyk & Głowiński, 2019). The company has also...