Business research paper
Briercrest College and Seminary BU 200 BUSINESS RESEARCH LITERATURE REVIEW TEMPLATE Instructions Please complete and submit the following template. Refer ASGN 2 for further details. Due Date: Oct 5, 2022 Student Name Boyan Cheng Course Code & Name BU 200 Business Research Design Professor Alex Cheing Research Title How to increase efficient with limited amount of customer services Word Count 500 words minimum Task A: Major Theories Refer to your previous answer in ASGN 1-Q3 template: Theory generation The problem statement which I had identified relates to the business field of Customer Service Under this business field, I have identified the following theory which is relevant to my problem statement: Herzberg’s Two-Factor Theory Task B: Information Sources Perform a general scan and decide on what sources of information to use in your literature review. Assess the pros and cons of each source: books, journals or web/online. To enable easier retrieval later, note down the source/title and page number that corresponds to your theory in Task A. Use a separate piece of paper or save the information on your computer/phone. Task C: Literature Review Begin your research to write up your Literature Review. Minimum 500 words (go to the next page) Reminder: Your literature review should contain a summary of what is known or not known in the theory. Include areas of disagreement about the theory, if applicable during your literature scan. Do not forget to include the in-text citation & full references in your submission. Include relevant figures/illustrations if applicable. Example: Buyer’s Purchase Decision Process Include what is known or not known Funnelling your theory generation, from broad to specific Sub theories In marketing, studies of consumer behaviour often include the journey a consumer typically goes through in purchasing a product or services. According to Smith (2020), a buyer’s purchase decision process is divided into five stages. It is widely believed that consumers typically go through each of the stages whenever the intention to purchase arises. One area of contention is whether all consumers follow the same steps before, during and after the purchase (Anderson & Schmidt, 2021). Strauss, Wong and Kulevski (2021) believed that human purchasing behaviour is a complicated process and do not follow to a particular set flow. This disparity is influenced by socio-cultural, purchasing power and motivational factors. However, Huberman (2022) refuted that claim by arguing that our cognitive buying functions do not differ as human are affected by common stimuli… Areas of disagreement Figure 1: Buyer Decision Process (Source: Kotler, 2005) Type your Literature Review here Theory Paragraph 1 Paragraph 2 Paragraph 3 References Alex Cheing Course Notes BU 200 Business Research Design