Answer To: HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HC1021 Interpersonal & E-Communication Group Assignment...
Akansha answered on May 26 2021
Evaluating the communication strategies of International Business
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Executive Summary
International Communication strategies are the plans and strategies which helps an organization in communicating the policies and events to the general public through various mediums. These mediums or methods could be electronic methods or non-electronic methods. Both the methods have different reach over the different markets. The report is on two companies which are Virgin Atlantic Airlines which is depicting the communication strategies for international business and Jetstar airlines which is focusing on the communication strategies for domestic market. This report thus includes the overview of the Electronic and Non-Electronic methods of communication. SWOT Analysis is also conducted for the communication strategies used by the companies, and the comparison is done for the communication strategies of the two companies. At the end report is summarized and possible recommendations are provided with the conclusion of the key findings from the entire report.
Contents
Executive Summary 2
Introduction 4
Communication Strategy 4
Non-Electronic Communication Methods 5
Virgin Airlines 5
Jetstar Airlines 6
Electronic Methods of Communication 6
Virgin Airlines 6
Jetstar Airlines 7
SWOT Analysis of Communication Strategies 7
Strengths 7
Weaknesses 8
Opportunities 8
Threats 8
Comparison of Communication Strategies for Virgin and Jetstar 9
Recommendations 9
Conclusion 10
References 11
Introduction
Global communication is a key movement in the advertising blend of a worldwide organization. When an item or administration is created to address customer issues and appropriately evaluated and dispersed, it is important to educate the expected shoppers about the accessibility and estimation of the item. International communication comprises of those exercises that the advertiser uses to illuminate and induce the purchaser to buy. A well-planned advancement blend incorporates publicizing, deals advancements, individual deals, and advertising that fortify one another and center on a shared objective (Mua, 2016). To have an elaborated understanding of the communication strategies examples have been taken of two companies: Virgin Airlines (which will depict the international business) and Jetstar Airlines (Which will depict the domestic business).
Virgin Airlines are the British airlines head office of which is located in Crawley, United Kingdom. The airline was set up as British Atlantic Airways in 1984. Virgin Atlantic inaugurated its first flight between Gatwick and Newark using a Boeing 747-200 leased service on 22 June 1984. Virgin airlines are the first global traveler aircraft to introduce private entertainment sources in the flight for lower-class seating other than business class to provide its customers the best service possible through their travel (Parsons et al., 2019).
Jetstar airlines are the Australia based airlines founded in 2003. Head office of the airlines is located in Melbourne. Jetstar Airlines is privately held by Qantas Airlines and it was formed to compete with the low cost airlines Virgin Blue as it created a threat in the market for the Qantas airlines with its cheaper prices. The motive of Jetstar airlines was to provide the high class services to the passengers in the lowest possible budget, and thus the airlines is mainly popular amongst the youngsters who are willing to travel in the low budget.
Communication Strategy
Communication is the side of the world's biggest likenesses in universal promoting. Incomprehensibly, it can likewise separate itself from including the best number of one of kind social related issues. The test confronting the worldwide market is to adjust the limited time system to the social characteristics that exist among the business sectors of the world. Promoting is typically the most unmistakable correspondence part, yet it isn't the main correspondence segment. A few limited time devices are accessible to impart and impact clients. The principle techniques for advancement, for example publicizing, deals advancement, promoting, open relationship, individual selling and informal, are accessible to advertisers. Taken together, these are the mix of promotion. But the promotional tools have broadened their scope and number of types in the current scenario. There are numerous other tools, including online business, sponsorship, presentations, bundling, purpose of-procurement shows, corporate communication, expos, and managing customer. The outcome is called Integrated Marketing Communication when these instruments are incorporated in an agreeable manner to reach and surpass the advancement objective. IMC has been embraced as the most ideal approach to advance a circumstance explicit advertising. The outcome is called Integrated Marketing Communication when these instruments are incorporated in an agreeable manner to reach and surpass the advancement objective. IMC has been embraced as the most ideal approach to advance a circumstance explicit advertising (Steyn, 2004). Further discussion is on Electronic and Non-Electronic methods of communication by both the organizations Virgin and Jetstar.
Non-Electronic Communication Methods
Virgin Airlines
The promotional strategies of Virgin Airlines included the following non-electronic communication methods:
Press Conference- The promotional strategy of the company included the process of press conference before the launch of the new flights in the airlines. To provide all the necessary details about the new launched flights and airways routes the CEO and managing director of the company addressed the press. The press conference resulted in a successful event and hence the...