executive summary of a case study



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Answered Same DayOct 06, 20203042MKTGriffith University

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Soumi answered on Oct 07 2020
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Running Head: INTERNATIONAL BUSINESS    1
INTERNATIONAL BUSINESS         3
INTERNATIONAL BUSINESS
Executive Summar
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The provided case study of Airbnb presents a clear vision of the two cofounders of this private online hospitality service company — Brian Chesky and Joe Gebbia, that ventures to expand its online marketplace presence into Asian countries, such as Japan. The case study begins with a set of dialogues of the cofounders, Joe and Brian that took place in the conversation when Joe was reading a reading on the progress of Airbnb in Japan from the New York Times Newspaper. From the dialogues, it becomes clearly evident that the progress of Airbnb in the European locations such as Paris, Madrid and Edinburgh has been phenomenal, which in turn, is an indication of the fact that it has been quite successful in embracing and adapting to the culture of these aforementioned places.
    However, the same proposal is being thought of in case of expanding to Asian countries, especially Japan. In this case, the cofounders are finding that although Japan is growing to become...
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